Lucky prides itself for bringing the shop-ability factor to fashion; every single item in the magazine and on its website is available to purchase from the moment it’s featured. And in addition to a focus on “what to buy” and “where to buy it,” Luckymag.com is all about “how to wear it,” but with the type of laid-back, sister-to-sister advice you’d get from your best girlfriend.
Executive digital editor Verena von Pfetten says she regards the Lucky girl “as smart or smarter” than the mag’s in-house team. “She knows what she likes; she knows her style. We’re certainly not talking down to her. We’re just taking the resources that we have, which is a huge market team and a team of editors and the fact that this is what we do all day every day, and trying to make our readers’ life easier.”
With that in mind, freelancers are more than welcome to pitch creative ideas. For writers’ guidelines and editors’ contact info, read How To Pitch: LuckyMag.com.
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