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MOO Expands with Luxe Business Stationery

Who says print is dead? The world’s appetite for Moleskine jotters remains unquenched, Paperless Post is doing a brisk business in tangible notes as well as e-pistles, and over in Europe, IKEA is piloting a vast array of affordably-priced papergoods (the “VÄXTGLÄDJE” notebooks are described as “handmade by a skilled craftsman”). Now online digital printer MOO, the company that brought you Sagmeister & Walsh’s continuum of flattering to insulting business cards, is expanding its Luxe family of products to encompass “premium business stationery,” including customizable (and ultra-sturdy) notecards, postcards, and minicards. “Here at MOO we want to make beautiful design more affordable and accessible,” said Richard Moross, MOO founder and CEO, in a statement issued Tuesday. “With Luxe notecards we’re re-booting stationery, the original high-impact communications tool, by using new technology to make super-high quality print available to our customers for a fraction of the cost.”

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