The most innovative thing to happen to yogurt advertising in recent years has involved celebrity-deployed euphemisms for “regulating your digestive system”—until now. Greek yogurt maker FAGE (prounced “fa-yeh”) tapped Boston-based Mullen to create its first television advertisements in North America. The lead spot (below), which debuted last week, is pegged to Fage’s foray into non-fat flavored yogurts (think Mango Guanabana and Blueberry Acai). Mullen collaborated with Psyop to develop this poetic and painterly 48 seconds, awash in slow-moving liquids that are reminiscent of some recent and similarly hypnotic video works by artist James Nares—with the addition of a whimsical bit of verse, a cow, a Grecian goddess type, and a voice-over by Willem Dafoe. It’s anything but plain.
Starting April 28, this online event will show you the best way to start your freelancing career, from the first steps of self-advertising and marketing, to building your schedule and managing clients. By the end of this online boot camp you will have a plan for making a profitable career as a freelancer, and the skill set to devote yourself to it. Register now!