Even if you’re not a regular reader of The New Yorker, you’ll recognize the magazine’s mascot, Eustace Tilley. The iconic dandy first appeared on the cover in 1925 and reappears at least once a year. Today The New Yorker has put out the call for readers to reimagine Eustace for its sixth annual contest. So put on your thinking top hat, create your own version of the discerning chap, and submit it by January 7. The editors will select twelve winners whose entries will appear online on January 14. Then reader voting will decide the five honorees who will receive signed copies of Blown Covers: New Yorker Covers You Were Never Meant to See , by art editor Françoise Mouly. Wouldn’t that be dandy?