The internet was suddenly abuzz late last week, just before the weekend, when everyone’s favorite French designer Philippe Starck told a newspaper that he was working with Apple on a revolutionary product that would be out in the next few months. That certainly would be exciting, given that the internet nearly implodes when there’s even a hint of something Apple related in the works, and due to Starck’s long legacy in product design. Unfortunately, Starck also sometimes seems to mangle his words a touch, or exclaim lofty ambitions that maybe aren’t so grounded in reality. Over the weekend, Apple released a statement saying that no, they weren’t working with Starck on anything. Shortly thereafter, the Wall Street Journal reports that the designer laid everything out a bit more clearly, explaining that he’s working with Steve Jobs’ family on building a yacht. All of this, of course, makes much more sense, given that Apple generally keeps their product design very in-house (and certainly away from chatterboxes) and Starck now has something of a history building eco-friendly mega-yachts. We liked these couple of sentences the WSJ put together, summing up this recent there-and-gone story:

This episode has proved two things. Anything said about Apple provokes a huge buzz among the company’s followers. And Mr. Starck, who has waved his minimalist magic wand over everything from a toothbrush to a lemon squeezer to a mineral water bottle to penknives to hotels, likes to talk about himself.