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Pentagram’s William Russell on Designing for Alexander McQueen

In a sea of ever more opulent emporiums designed by the usual luxemaster suspects (think Peter Marino, Bill Sofield, Michael Gabellini), Alexander McQueen stores swim against the high-gloss current. Bold, vaguely apocalyptic, and often shot through with a distinctively ghostly take on baroque exuberance, the shops are the work of Pentagram’s William Russell. In the below video, the London-based architect reflects on a decade of work with McQueen–both the PPR-owned house and the man himself, known as Lee to friends. “He wanted a collaborative relationship, rather than someone imposing a look or a feel onto him,” says Russell of developing the initial store concept with the designer. “He was a true genius–you don’t meet many in your life, and he was an extraordinary man.”



Video credits:
Pentagram Partner-in-charge and Art Direction: Naresh Ramchandani
Directed by: Christian Carlsson

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