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Polaroid to Open ‘Fotobar’ Stores Nationwide


(Courtesy Polaroid)

The Polaroid brand lives on, zombie-style, in a growing range of licensed gadgets, and this week at CES the company will announce plans for a series of retail stores. Polaroid “Fotobars” will invite snap-happy consumers to come in, wirelessly upload, tweak, and transform their digital pictures into what Polaroid describes as “museum-quality art”: posters and prints on materials such as canvas, metal, acrylic, and bamboo. Framing and matting services will be available. And don’t worry about pickup. All products created by customers at Polaroid Fotobars, with the exception of some that can be printed on site, will be made and shipped from a central facility within 72 hours. The first 2,000-square-foot store will debut next month in Delray Beach, Florida, and Polaroid is eyeing New York, Las Vegas, and Boston as locations for at least nine other Fotobars to open this year. Staffed by experienced “Phototenders,” the Florida store will include a multipurpose room for photo classes and private events as well as house a portrait studio.

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