Liquid Treat AgencySpy AdsoftheWorld BrandsoftheWorld LostRemote TVSpy TVNewser PRNewser FishbowlNY FishbowlDC 10,000 Words GalleyCat MediaJobsDaily

Quote of Note | Franca Sozzani

“I ask myself, ‘Why would someone buy Chinese Vogue?’ That’s easy: they read it to find out about that market. Fine, but why would anyone buy Italian Vogue? They wouldn’t–only Italians read Italian. And I love Italy and am very happy to be Italian but I always knew we would have to speak to the rest of the world, and the way to do that was through images. That it was the way to get attention: to push concepts through pictures that other countries would not do. Today, all our language is visual, and that seems normal. But when I began [in 1988, the magazine was]…a catalogue of Italian brands. And very well-organized. Every month you start with the Armani story, then the Krizia story, then Versace, then Ferragamo…but I changed everything: the graphics, the photographers.”

-Italian Vogue editor and editorial director of Condé Nast Italia Franca Sozzani, interviewed by Vanessa Friedman for “Lunch with the FT,” published in this weekend’s Financial Times

Mediabistro Course

Freelancing 101 

Freelancing 101Starting August 18, learn how to manage a top-notch freelancing career in our online boot camp, Freelancing 101! Over a week of webcasts series, you''ll hear from freelancing experts who will teach you the best practices for a freelancing career, from the first steps of self-advertising and marketing, to building your schedule and managing clients. Register now!