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Quote of Note | Louise Fili

“I was sixteen when I traveled with my family for the first time to bella Italia. As I recall, immediately upon arriving in Milan, in the haze of jet lag and the oppressive July heat, I was struck by a billboard featuring an art nouveau rendering of a couple in a passionate embrace against an inky night sky, with just the words Baci and Perugina. I knew that baci meant kisses, though I didn’t even know what product this advertised. It didn’t matter. The woman was clearly in a swoon, and so was I. This was the pivotal moment when I fell in love all at once with Italy, type, and food. Whenever I see the iconic Baci package (though it has been ruthlessly updated over the years), it still makes me smile.”

-Designer Louise Fili in the introduction to Elegantissima (Princeton Architectural Press)

Mediabistro Course

Online Production for Writers and Editors

Online Production for Writers and EditorsStarting July 17, learn how to create multi-dimensional content for your digital mediums! Taught by a mulitplatform journalist, Darragh Worland will teach you how to create content that is multi-dimensional and editorially relevant, use the web to its full potential, create stories that have social media campaigns built in and increase your value as an employee. Register now!