Scott Dadich‘s business card will tell you that he is the Vice President for Condé Nast Digital Magazine Development, which is an official way of saying “the iPad Whisperer.” After earning a trophy case full of honors for his achievements as creative director of Wired from 2006 to 2010, Dadich took to the tablet—and the executive offices. His pioneering iPad version of Wired debuted in May 2010, and within 30 days, it had racked up nearly 100,000 downloads and launched about as many “digital strategy” meetings at organizations around the world. Dadich’s latest app-tastic triumph? Working closely with the editorial and art teams at The New Yorker to launch the magazine’s tablet edition, which debuted at #4 on the iTunes Top Grossing apps list and has since been named the best publication app by iMonitor. On Friday, he’ll tell attendees at the ABSTRACT Conference in Portland, Maine why “The Revolution Will Be Digitized.” (“Can’t believe @abstractcon is a week away,” Dadich tweeted last Thursday. “I gotta get my preso cracked ASAP. Gonna be a brand new talk #nopressure”) He paused in his preparations to answer our seven questions. Read on to learn about Dadich’s breakfast meeting with a design legend, what he’ll be reading this summer, and his latest powerful project.

1. You’ll be presenting on Friday at the ABSTRACT Conference. Can you give us a sneak preview of your presentation?
I’m going to talk about the 10 lessons I’ve learned in a life of graphic design and specifically, magazine publishing. I’ll look at everything from app development to photography direction to working with creative partners.

2. What is your greatest graphic design/publication design pet peeve?
Sloppiness in typesetting

3. What do you consider your best or most memorable design-related encounter?
I can’t remember having a better time than sitting at George Lois’ house for breakfast, hearing all of his wonderful stories. I think I arrived at 8 a.m. and left around 3:30 in the afternoon. Quite a breakfast! George is my design hero, I love him beyond words.

4. What has been your proudest design moment?
Winning three National Magazine Awards for Design and three Society of Publication Designers Magazine of the Year awards back-to-back-to-back.

5. What’s on your summer reading list?
Anthony Bourdain’s Medium Raw and Loaded!, by Willie Geist and Boyd McDonnell. I might reread my friend Sam Gwynne’s Commanche Moon, I can’t recommend it enough.

6. Last film you saw?
Just watched Blue Valentine. Wow, is it good. Ryan Gosling is a genius.

7. You have just received $100,000 that must be used for a single dream project. How would you spend it?
I just finished designing Platon’s new book and his very first app—POWER, portraits of nearly every world leader—and we very much wanted to host a release party where we projected the images on the sides of multiple New York skyscrapers. Could be amazing.


Motion graphics by Erick Fletes