Once upon a time, creating signage involved more than Microsoft Word, 72-point Comic Sans, and an inkjet printer. Everything from storefronts to street signs were hand-lettered—with brush and paint. But all is not lost. Even as staid (and quick-and-dirty DIY) signage proliferates, there’s a revival afoot in traditional sign painting. Dedicated practitioners get their close-up in Faythe Levine and Sam Macon‘s Sign Painters, published last fall by Princeton Architectural Press. But with a subject as scintillating as hand-lettered signage, why stop at a book? The anecdotal history of the craft and stories of sign painters working in cities throughout the United States comes to the big screen in a documentary that is now making the rounds (next up: screenings in Orlando, New York, and Seattle). The trailer is bound to inspire you to drop that die-cut vinyl lettering: