Liquid Treat AgencySpy AdsoftheWorld BrandsoftheWorld LostRemote TVSpy TVNewser PRNewser FishbowlNY FishbowlDC 10,000 Words GalleyCat MediaJobsDaily

Some Burn In Stronger Than Others

328lacoste.gif

BrandMarker is a brilliant take on how effective a brand’s logo is in getting ingrained in the public’s mind. The creator, the site monochrom, took twenty-five Austrians and asked them to draw twelve logos completely from memory; nine international, three familiar European. It’s really amazing to see what people remember from the logos. With Adidas, most everyone has the font right, but no matter that you see the thing everywhere, half the artists are still with the old logo, and the three diagonal lines are all over the place, not above the name. With Coke, nearly everyone attempts to capture the busy, fancy-person font, but almost all of them miss the swirly line in the back. And Toyota, just forget about it.

Perhaps a potential way to see if some logo you’re working on has any immediate legs, eh?

Mediabistro Course

Online Production for Writers and Editors

Online Production for Writers and EditorsStarting October 30, learn how translate your written work into multi-dimensional and editorially relevant digital content! In this course you'll learn how to navigate a CMS, crop, resize, and optimize photos, create graphics, enhance static text through HTML/CSS, and measure the effectiveness of your content using analytics. Register now!