Liquid Treat AgencySpy AdsoftheWorld BrandsoftheWorld LostRemote TVSpy TVNewser PRNewser FishbowlNY FishbowlDC 10,000 Words GalleyCat MediaJobsDaily

Ron Arad Designs Eyeglasses to ‘Free People from Tyranny of the Hinge’

“I only make something if I think I can add something new,” says Ron Arad. Among the architect, designer, and artist’s latest innovations is “pq,” a bold new line of eyewear that is ultra-durable, slightly wacky, and named for a doodle. “It’s called ‘pq’ because when you write that you make spectacles,” Arad told Reed Krakoff in a recent conversation that appeared in the Financial Times.

Arad was slow to embrace the eyewear project but gradually came around. “I thought: ‘OK. Here is the challenge: how do you free people from the tyranny of the hinge? How do you free them from the tyranny of the components?” he said in the FT. “And we did! We made them out of polyamide (nylon)…and they can mold to your head.” The A-Frame range (pictured) features an A-shaped wire structure in the middle of the frame for easy adjustment (lower the bar, move the lenses closer together or farther apart), but we prefer the eye-catching Corbs. Named for distinctively spectacled Le Corbusier, these sunglasses have a novel one-piece frame inspired by animal vertebrae: flat on the inside, slatted on the outside so that they can bend inward but not outward. And then there’s the case: a transparent plastic bubble, inside which is a silicon brush that minds your pqs when they’re not snugly—but not too snugly!—tethered affixed to your skull.

Mediabistro Course

Online Production for Writers and Editors

Online Production for Writers and EditorsStarting October 30, learn how translate your written work into multi-dimensional and editorially relevant digital content! In this course you'll learn how to navigate a CMS, crop, resize, and optimize photos, create graphics, enhance static text through HTML/CSS, and measure the effectiveness of your content using analytics. Register now!