Liquid Treat AgencySpy AdsoftheWorld BrandsoftheWorld LostRemote TVSpy TVNewser PRNewser FishbowlNY FishbowlDC 10,000 Words GalleyCat MediaJobsDaily

TOMS Steps Over Floating Pool to Win People’s Design Award

Blake.jpgSeventeen months ago, Blake Mycoskie didn’t know a vamp from a toe box, but since then, he has founded a shoe company, sold thousands of pairs worldwide, and, in 10 days, will travel to South Africa to distribute 50,000 free pairs to children there. At last night’s Cooper-Hewitt National Design Awards gala in New York, 31-year-old Mycoskie accepted the second annual People’s Design Award on behalf of TOMS Shoes, which edged out the Floating Pool in down-to-the-wire online voting.

But where exactly is the design in a pair of rather grandfatherly canvas slip-ons? “The design isn’t in the shoe but in the business model,” said Mycoskie, referring to the company’s commitment to match the purchase of every pair sold with a pair donated to a child in need. “My hope is that this type of design does not lose its luster.”

Cooper-Hewitt director Paul Warwick Thompson noted the similarities between TOMS and last year’s People’s Design Award winner, Marianne Cusato‘s Katrina Cottage. “I’m delighted that for the second year in a row, the public has chosen a socially conscious design that not only looks great, but helps the lives of less fortunate people around the world,” he said.

Mediabistro Course

Develop a Freelance Career

Develop a Freelance CareerStarting September 29, work with a New York freelancer to build your own thriving career! Lauren Waterman will teach you how to develop salable freelance ideas, find the best publication to target your pitch, maintain relationships with editors to secure long-term work, and master the financial logistics of a freelancing career. Register now!