Liquid Treat AgencySpy AdsoftheWorld BrandsoftheWorld LostRemote TVSpy TVNewser PRNewser FishbowlNY FishbowlDC 10,000 Words GalleyCat MediaJobsDaily

Watch: Albert Vecerka on Architectural Photography

Taking a good photo of a great building is no easy task, as Flickr or Instagram can demonstrate. Meanwhile, even the most expansive Pinterest page of stunning architectural images is likely to feature the work of a relatively small group of photographers–those who have mastered the tricky art and science of capturing the utility, spirit, and beauty of the designed environment. Many of those names are followed by “Esto,” the firm built on the image collection of Ezra Stoller. Esto assignment photographer Albert Vecerka was on hand last week at the Cooper-Hewitt Design Center for the latest in the museum’s “Harlem Focus” series. “I look to tell a story about a place; a neighborhood, a building, a room,” Vecerka has said. “Looking for the right light, right day, or right time of day is a part of that narrative, and it is no different for commercial assignments than for personal projects.” Watch the event below and then mark your calendar for June 26, when architectural historian John Reddick will be joined by curators and gardeners from the Central Park Conservatory Gardens to talk “Garden Design: The Art of Color, Variety, and Form.”

Mediabistro Course

Pitch Your Magazine Article

Pitch Your Magazine ArticleStarting October 1, learn how to write queries for magazines and websites! In this course, you'll learn how to write and send an effective pitch, generate pitch letters, research outlets for your articles, and follow-up with editors to ensure that your queries get results. Register now!