Once restricted to the world of online gaming, virtual goods and currencies are now influencing the development of social networks, community sites, and many other new and exciting markets. As the market for virtual goods continues to grow, join us for two days of engaging talks and panels designed to bring the community together to share lessons learned and a look at the future of virtual goods. With estimates suggesting this market will grow from $1 billion in 2009 to $1.6 billion in 2010, this is a must-attend event for those in the games, social media, and entertainment spaces.

Speakers include:

Session topics include:

• Virtual goods beyond games
• Designing free-to-play games for maximum engagement
• The virtual goods market in Asia
• The virtual goods market in Europe
• Virtual goods and mobile applications
• Free-to-play MMOs and virtual worlds
• Monetization infrastructure for virtual goods
• Best practices for engagement and player lifecycle management