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Be Inspired

Seasoned media and creative professionals share the lessons they've learned along the way. Advice from the Pros delivers firsthand tips, career wisdom, and industry insights from people who've been in the trenches and know what works.

151 articles

What Does a Content Strategist Do

What Does a Content Strategist Actually Do?

This role requires versatile writing, client-facing skills and SEO know-how

If you’re unsure what a Content Strategist does, don’t worry; you’re not alone. To help, we asked two content strategists to de-mystify the job. Read on to find out what they had to say and…

Jenell Talley

How Brooke Hauser Built a Career Writing Celebrity Profiles

Brooke Hauser has a way with celebrities. You name the star, she’s interviewed them. Jennifer Aniston? Check. Matt Damon? Check. Julia Roberts? Double check. (She’s interviewed her twice.) Allure, Glamour, Marie Claire and Parade are…

Addie Morfoot