Practical strategies for advancing your media or creative career. Climb the Ladder delivers tips on getting promoted, negotiating raises, building your professional network, and making smart moves that take you to the next level.
351 articles
When everyone shares their gifts and talents, it’s a win-win
Carter Murray, worldwide chief executive officer at Interpublic Group's FCB, believes that mentoring in the ad industry has grown increasingly crucial in recent years. Today, agency employees at all levels can teach and learn from…
David Gianatasio
Being a social media manager is a multifaceted job: You’re a data analyst one minute, a community moderator the next and an innovator and entrepreneur after that. Whether you’re a freelancer looking to score your…
Amanda Layman Low
Getting a job in public relations can seem difficult, but once you’ve got that gig, you’ve just accepted a whole new challenge. It’s time to prove yourself and show you’ve got the chops. To help…
Rebecca Borison
When they were in college, your CMO and CIO did not have the same major. Their first jobs out of school were probably not the same, and no decent hiring manager would consider them for…
Sheldon Monteiro
Harvard Business Review called data scientist “The Sexiest Job of the 21st Century.” The New York Times has reported newly minted data scientist success stories, including a 26 year old who went from waiter to earning…
Katie Hottinger
The competition at Super Bowl 50 won’t just be Denver versus Carolina. For marketers, the real contest will once again be in between plays, as major brands, who can afford to spend $5 million on…
John Lombard
Even the most skilled writers need a portfolio to show off their ability to collaborate with designers and conceptualize big ideas. If you’re looking to land an agency job but need a portfolio, check out…
John Lombard
Asking your boss for an official review may sound like asking for trouble, but it actually has a number of not-so-obvious advantages for both your peace of mind and your chances for promotion. The question…
Joel Schwartzberg
Media jobs are like fickle romantic partners. What seemed like a sure thing when you first started can suddenly go south, especially when budgets and staffs tighten. Like any relationship, you need to tend to…
Joel Schwartzberg
Despite what you may have heard, a community manager doesn’t just troll the Internet all day. And it's not all firing off promotional tweets. Nope, the job is a lot more involved—and way cooler—than that.…
Jenell Talley