Practical strategies for advancing your media or creative career. Climb the Ladder delivers tips on getting promoted, negotiating raises, building your professional network, and making smart moves that take you to the next level.
351 articles
Tap the power of analytics to prove your worth
If you’re looking for a job in online content, marketing or content marketing—or if you’ve already gotten a job in those areas—then you’re probably pretty eager to prove return on investment (ROI) for your efforts.…
McLean Robbins
Some 93 percent of recruiters review a candidate’s social media profiles before making a hiring decision. Can your online presence stand up to the scrutiny? We’ll help you get there when we team up with…
Mediabistro
Personal Brand Is More than Your Digital Presence published on The Executive Education Navigator blog. When you think about brand identity, what most frequently comes to mind will be a company logo, overall business reputation…
Laura Montgomery
Programmatic is becoming increasingly important in jobs in advertising or marketing, but you’d be excused for not knowing exactly what it means. The next time you hear the term “programmatic,” say, at a job…
Corinne Grinapol
As you step onto the conference floor, your time off work might feel more like vacation than work. But if you spend all your time kicking back, you’ll certainly miss out on opportunities, whether it’s…
Covey Eonyak Son
If you’re looking for a new job, the best way to get noticed isn’t show-off-y tactics like video resumes or sending gifts to hiring managers. Nope, to get yourself to the top of the pile…
Brittany Taylor
How many times a day do you check your Instagram? (If you said less than three, you’re lying. But we digress.) Want to feel a little less guilty about your IG addiction? Start following these…
Franny Goldberg
Twitter is great for keeping up with celebrity gossip. But it’s even better for staying up to date with the latest industry trends. Be sure to keep these marketing stars on your radar. Neil Patel…
Molly Folse
As you kick off your career, you probably get lots of advice from just about everyone you know. And maybe some from people you don’t know. But we’re pretty sure none of that counsel stacks…
Mediabistro
Everywhere you look, there is a new video platform popping up. The popularity of Periscope, Facebook Live and Snapchat proves social video is here to stay. So for all you marketers and media professionals, how does…
Franny Goldberg