Practical strategies for advancing your media or creative career. Climb the Ladder delivers tips on getting promoted, negotiating raises, building your professional network, and making smart moves that take you to the next level.
351 articles
Learn the ins-and-outs of the digital media manager position
So you’re looking for a job that’ll put your strategic communication, web analytics and social media skills to good use, but you’re not having any luck. Well, consider us your personal four-leaf clover because we’ve…
Jenell Talley
5 Ways to Score on Super Bowl Sunday with Social Media was originally published by the American Marketing Association. Big or small, brands have a chance to pick up steam—and perhaps go viral—any given Super Bowl…
Hal Conick
The phrase, “it’s not personal, it’s strictly business,” is rarely said following an amiable exchange. If pop culture is to be relied upon, the saying is often a line of justification from a questionable character…
Amirah Bey
It’s relatively simple to brush up on skills like skiing and public speaking: just practice more. But improving your writing ability is a little trickier. If you do nothing but increase your output, you probably…
Aja Frost
Your website needs brand-new copy, and you’re just the person for the job. But before you type a single word, ask yourself these 15 important questions: 1. Who is your website’s main audience? Here’s one…
Bizzy Coy
Ever since the dancing baby GIF hit the scene in the late 90s (which some of you may be too young to remember), the world has been fascinated by GIFs. And with the rise of…
Andrea Williams
Digital marketing budgets are growing at a breakneck pace, but according to a new report, investments in the essential digital marketing skills needed to handle these larger budgets is lagging far behind. This is particularly…
Amirah Bey
When the story well runs dry, writers and editors alike can turn to these not so obvious sources for inspiration.
Amanda Ernst
So you have your marketing degree. Now what? You may have a marketing coordinator gig lined up or might be thinking the entry-level role is the right stepping stone for you. Check out what this…
Ayana Young
For years meeting planners and marketers have solely relied on social media. These event gurus have used both organic and paid content to reach their ideal audience and compel them to attend their events. But social…
Ayana Young