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Climb the Ladder

Practical strategies for advancing your media or creative career. Climb the Ladder delivers tips on getting promoted, negotiating raises, building your professional network, and making smart moves that take you to the next level.

351 articles

man using LinkedIn on a tablet

4 Ways to Improve Your LinkedIn Profile

Small tweaks that make recruiters stop scrolling and start reading.

First impressions are everything, especially when you're in the market for a job. But making a good one isn't about planning the perfect power suit for the interview you're hoping to get. Creating a LinkedIn…

Jenell Talley

above view of art director meeting with creative team

Art Director – What They Do and How to Be One

You’ve used your design skills to help others bring their creative vision to fruition long enough. It’s time to take a seat in the art director’s chair and execute your own wildly imaginative ideas. Check…

Jenell Talley

own-publicist-feature

How to Be Your Own Publicist

Whether or not you work in public relations, in this day and age we're basically all publicists and masters of our own communications. We have the potential to become personal branding gurus displaying the best…

Vicki Salemi

Group analyzing documents

Essential Web Analytics Skills Every Marketer Needs to Know

If you work in marketing or in digital media—or are looking to work in marketing or digital media—you need a good understanding of web analytics. Having a solid a grasp on the fundamentals—who comes to…

Christopher White

First job advice

First Job Advice: How to Impress and Succeed From Day One

You did it. You survived the interview process, and now you’re ready to impress at your new job. Maybe you’ve already arranged a few personal items on your desk to keep you motivated—a graduation photo,…

Molly Folse

Coca-cola is one of the best brands on social media

6 of the Best Brands on Social Media

In a world where even your grandmother has a favorite meme, there’s no excuse for marketers to not know what brands are doing social media best. Being able to spot greatness—and storing those great ideas…

Molly Folse

marketing podcasts

The Best Marketing Podcasts to Boost Your Career

Podcasts are everywhere, and according to Pew Research they’re more than just a passing trend; the number of Americans who listen to podcasts has doubled in recent years. These downloadable audio files entertain listeners with…

Molly Folse

Summer content

How to Keep Your Content Going During the Summer Slowdown

With the arrival of the lazy days of summer, many industries are entering an annual slowdown in “new news.” Conferences and breaking news events become fewer and further between and key staff takes vacation time.…

McLean Robbins