Jason White
165 Barley Circle Hanover, PA 17331
https://www.mediabistro.com/freelance-connect/profiles/jason-white/30 Years Experience
Professional Experience
Highly knowledgeable contributor with 15+ years of experience delivering impactful content and messaging solutions to support midmarket and Fortune 1000 companies in the gaming, entertainment, and information technology industries. Performs against aggressive service level requirements to help companies meet and exceed their revenue goals. Drives strategy and execution across online and offline channels, including executive communications, SEM/SEO, email marketing, and integrated programs.
Expertise
- Copy Editor 30 Years
- Copywriter 30 Years
- Writer 30 Years
Specialty
- Technology 25 Years
- Consumer Products 25 Years
- Business (general) 25 Years
Industries
- Video Games 20 Years
- Magazine - Large Consumer/National magazines 15 Years
- Marketing (firm) - Fortune 1000 corp. clients 25 Years
Media Client List (# Assignments Last 2 Yrs)
- RealPage(10+)
- Revelation Games(10+)
- Allgame.com(10+)
- BOOM Magazine(10+)
- Tokyo Pop(1-2)
- JAMDAT Mobile Inc.(6-10)
Corporate Client List (# Assignments Last 2 Yrs)
- Reed Business(10+)
- PurchaseNet (1-800-Flowers)(3-5)
- Computer Associates(6-10)
- RealPage, Inc.(10+)
- Canyon Ranch(10+)
Technical skills
• Senior Leadership • Brand Management • Customer Engagement • Marketing Operations • Data and Analytics • Agency Partnerships • Game Platforms • Blogging and Social Media • Business Strategy • Product Marketing • Executive Communications • Digital Marketing • Industry Analysis • Performance Marketing • Training and Sales Enablement • Content Strategy • Writing and Editing • Speech Writing • Strategic Campaigns • Demand Generation • Cross-Team Collaboration • Project Management • Video Scripts • Team Management • Marketing Strategy • Public Relations • Mentoring
Computer skills
Mac, PC, Word, Asana, Trello, WorkFront, MS Office
Equipment
PC and laptop, digital camera, Optiplex 500 and mini tape recorder.
Awards
Certified Copy Editor UCSD Writing Certificate University of Dayton
Article Writing
Survey Report: Unlocking AI’s Potential in the Workplace – Part 1
(Slingshot 0000-00-00 00:00:00)
AI is not just a buzzword; it’s a transformative force that has the potential to redefine how work is done. Companies worldwide are investing heavily in AI technologies, hoping to gain a competitive edge by improving business outcomes and employee productivity. But are these investments paying off? Slingshot’s 2024 Digital Work Trends Report sheds light on the reality of AI in the workplace, revealing that while employers have high hopes for AI, employees are still struggling to integrate it effectively into their daily tasks.
Survey Report Part 2: The Productivity Paradox
(Slingshot 0000-00-00 00:00:00)
What if everything you’ve accepted about digital transformation is a myth? You need insights, but how do you get them, from whom, and is your business set up to drive growth? With artificial intelligence (AI) changing every aspect of business in a split second, having monthly or even weekly strategy sessions will not be enough to anticipate the shifts in your business. This white paper is based on Slingshot’s extensive research, which demonstrates significant shifts in how teams work together, manage projects, and leverage data to drive outcomes that create exponential growth.
Anime holiday goods press release
(VIZ Media)
This release was created to promote holiday gift ideas available from VIZ Media.
Article on the ESRB
(Women's Day 0000-00-00 00:00:00)
This is an article that details what the ESRB is and how to use it effectively. It is geared toward parents who have kids that are gamers.
New Uses, New Markets
(Units Magazine 0000-00-00 00:00:00)
The flexibility of revenue management systems to work within a variety of lease-up strategies is but one reason that emerging areas of opportunity such as student housing are taking a closer look.
Cards to Novels
(Playthings magazine 0000-00-00 00:00:00)
This is a features page for Playthings on kids' entertainment.
Mature Audiences
(Playthings Magazine 0000-00-00 00:00:00)
This is a features page on entertainment items for the older crowd.
MMORPG?
(Our Kids 0000-00-00 00:00:00)
Written to help parents understand what a Massive Multi-player Online Role Playing Game (MMORPG) actually is and why it differs from the usual video game.
Where Gaming is Going Now
(Our Kids 0000-00-00 00:00:00)
Written to help parents understand trends in video games and where the games are headed for the younger generation.
AT&T 5G is now nationwide
(AT&T Business 0000-00-00 00:00:00)
Blog article about AT&T going nationwide with 5G.
Marketing Writing Samples
Healthcare Flyer
(Health Scholars 0000-00-00 00:00:00)
Enterprise-grade 5G for businesses of all sizes
(AT&T Business 0000-00-00 00:00:00)
A white paper written to explain how 5G is currently being used and will be used in the coming years to benefit businesses of all types and sizes.
How Virtual Reality Can Help EMS and Hospital Leadership Face Today’s Top Challenges
(Health Scholars 10/25/2022)
Software Product Brochure for the UK
(RealPage, Inc. 2/23/2019)
I wrote, art directed and concepted this brochure to assist with the launch of our product in the UK.
Show them who you are
(RealPage, Inc. 2/23/2019)
Ad designed to showcase our new marketing suite of products for the senior living market.
5 Way to Deliver an Exceptional Guest Experience
(RealPage, Inc. 2/25/2019)
eBook designed to soft sell clients on our vacation rental housing software.
Fish Bowl
(RealPage 10/25/2013)
Ad designed to explain why revenue management is needed and how YieldStar can out do anything you have.
Local Briefing Email Blast
(Gartner)
This was used to nurture leads in the Gartner Insight program.
Lead Generating Email
(Gartner)
This piece was used as a prospecting tool to get people to register for Gartner Insight.
Videos
RealPage Resident Services
(RealPage 0000-00-00 00:00:00)
Video was designed to assist sales in starting conversations with prospective clients.
The Egg - How To Video
(RealPage 0000-00-00 00:00:00)
Demo video to explain and entice residents to use the new package delivery system.
eRenterPlan Renters Insurance
(RealPage 0000-00-00 00:00:00)
Video designed to help explain why you need renters' insurance.
Credit Card Rent Payment with ResidentDirect
(RealPage 0000-00-00 00:00:00)
This was written to explain the benefits of allowing residents to pay rent with credit cards and how our product can assist with that.
RealPage Payment Services ResidentDirect
(RealPage 0000-00-00 00:00:00)
This was written to go through the details of the regulations the company went through to become a non-bank financial institution.
eMoney Order – Electronic Money Order by RealPage
(RealPage 0000-00-00 00:00:00)
Written to show off the benefits and features of the company's electronic money order system.
Website copy
Asana vs Slingshot Compete Page
(Slingshot 0000-00-00 00:00:00)
Compare Slingshot vs. the Market
(Slingshot 0000-00-00 00:00:00)
Slingshot vs. Monday.com
(Slingshot 0000-00-00 00:00:00)
Innovation Day: Realize the Back Office
(RealPage 0000-00-00 00:00:00)
I crafted copy for the landing page, emails and the speech for the emcee
Slingshot vs. Clickup
(Slingshot 0000-00-00 00:00:00)
Gartner.com Copy
(Gartner)
I create copy on a bi-weekly basis to highlight offers Gartner is offering to get people to register for Gartner Insight.
Slingshot Homepage
(Infragistics 0000-00-00 00:00:00)
Innovation Day Realize The Front Office
(RealPage 0000-00-00 00:00:00)
I crafted the landing page, emails and speech for the emcee
Gartner.com Copy
(Gartner)
I create copy on a bi-weekly basis to highlight offers Gartner is offering to get people to register for Gartner Insight.
Gartner.com Copy
(Gartner)
I create copy on a bi-weekly basis to highlight offers Gartner is offering to get people to register for Gartner Insight.
Mobilize your facilities solution
(RealPage, Inc. 2/25/2019)
Webcast designed to generate leads for the rental housing facilities software suite.
Deliver Exceptional Guest Experiences
(RealPage, Inc. 2/25/2019)
Webcast designed to generate leads for the vacation rental space.
Kill the Monday Status Meeting Webcast
(Slingshot 0000-00-00 00:00:00)
Product Descriptions
JAMDAT NBA 2006
(JAMDAT Mobile)
Product description for JAMDAT NBA 2006 mobile phone game.
Product Descriptions
(JAMDAT Mobile)
Products descriptions for various mobile phone games.
Mobile Phone Game SOCOM
(JAMDAT Mobile)
Various product descriptions for SOCOM mobile phone game.
WarnerMedia Content Experiences
(AT&T Business 0000-00-00 00:00:00)
Product flyer for WarnerMedia Content Experiences