One interesting trend we’re seeing in this week’s job listings: academic publishers are becoming more strategic in their marketing. Companies like Guilford Publications are looking for marketers who can speak to both scholarly and general audiences—a trickier balance than it sounds. It’s a reminder that niche publishing often requires versatile skills.
More broadly, media companies are moving away from spray-and-pray marketing. Whether you’re promoting psychology textbooks or Broadway shows, employers want people who can run targeted campaigns, manage operations efficiently, and understand their specific audience. The common thread in this week’s listings? Each role rewards some form of specialized knowledge.
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Marketing Campaign Specialist at Guilford Publications, Inc
What Catches Our Eye: This isn’t your typical marketing role. Guilford specializes in evidence-based work across psychology, education, and research methods, so its marketing specialist needs to understand both academic credibility and commercial appeal. The role demands someone who can translate complex scholarly content into compelling campaigns for multiple audiences—from professionals to general readers.
Core Requirements:
- Strategic campaign development for academic and trade audiences
- Cross-platform marketing execution
- Understanding of evidence-based content marketing
- Experience bridging academic and commercial publishing sectors
Apply for the Marketing Campaign Specialist role
Editorial Assistant at UC Press (Hybrid)
Why This Role Matters: The University of California Press is one of the most prestigious academic publishers in the country, and it’s offering hybrid work flexibility. This position offers rare access to high-level editorial processes at an institution that shapes scholarly discourse across multiple disciplines. For emerging editorial professionals, UC Press provides unparalleled training in rigorous editorial standards.
Key Qualifications:
- Strong editorial and proofreading skills
- Academic publishing experience preferred
- Hybrid work arrangement in Oakland
- Attention to scholarly publishing standards
Apply for the UC Press Editorial Assistant position
Office Manager at John Gore Organization
What Makes This Stand Out: The John Gore Organization is the leading presenter, distributor, and marketer of Broadway theatre worldwide. Its family of companies includes Broadway Across America, Broadway.com, The Broadway Channel, and BroadwayBox.com, with productions spanning Broadway, Off Broadway, London’s West End, and 48 North American markets. This office manager role involves coordinating operations across two NYC buildings for a Tony Award-winning organization that bridges live theater and digital media. It’s operational work with direct exposure to high-level decision-making in the entertainment industry.
Essential Skills:
- Multi-location facilities management
- Corporate operations in a fast-paced entertainment environment
- Employee experience and visitor relations
- Safety and efficiency protocols for media companies
Apply for the John Gore Organization Office Manager role
What This Means for Your Career Strategy
The strongest opportunities right now exist at the intersection of traditional media skills and specialized knowledge. Whether that’s understanding academic audiences, managing complex operations, or developing evidence-based marketing strategies, employers want professionals who bring both media expertise and sector-specific insights.
Here’s your actionable takeaway: identify a niche where media intersects with another industry—whether that’s education, healthcare, finance, or entertainment—and develop genuine expertise in that space.
The professionals landing the most interesting roles aren’t just great writers or marketers; they’re great writers who understand academic publishing, or skilled marketers who grasp the entertainment industry’s unique operational challenges. Specialization, not generalization, is opening doors in today’s media job market.
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