Marketing Campaign Specialist

Guilford Press, an independent academic/scholarly publisher of evidence-based works in Psychology, Education, Research Methods, and related fields for professionals, students, and general readers has an immediate opening for a Marketing Campaign Specialist in our Marketing department.

The Marketing Campaign Specialist is responsible for developing and executing strategic, creative marketing campaigns that support Guilford’s academic/higher education publishing program. This role collaborates closely with acquisition editors, sales leadership, and external vendors to promote titles and ensure effective campaign execution. The specialist conducts market and faculty research, manages budgets and timelines, analyzes and consistently reports on performance data, and applies insights to refine strategies—helping ensure that key titles reach set sales targets.

Responsibilities

• Develop and implement creative marketing campaigns for Guilford Press titles.
• Conduct market research to identify trends, competitor activity, and audience preferences within the academic/higher education space; share insights with management and acquisitions.
• Engage in direct outreach with professors to learn about adoption activity and other relevant insights.
• Collaborate with acquisition editors and sales leadership to align marketing strategies with title positioning and sales goals.
• Support backlist titles with data analysis and projects to increase adoptions.
• Manage campaign budgets, timelines, and resources to ensure effective execution.
• Analyze campaign performance data and adjust strategies based on insights.
• Serve as the primary marketing liaison for vendor relationships related to systems used to reach high education audiences, including VitalSource, BMG, MDR, NAVSTEM, and EduDataHub.

Requirements

• Minimum two years of experience in the publishing industry; experience with academic or higher education publishing is strongly preferred.
• Must be able to propose, coordinate, and manage multiple campaigns at once, prioritize tasks, and maintain schedules.
• Must have professional-level copy writing, editing, and proofreading abilities with attention to detail.
• Must be able to handle complex projects and find creative solutions independently.
• Ability to communicate and work well with staff members in various departments as well as with vendors, authors, and stakeholders.
• Must be able to work with computer word processing, spreadsheet, and customized database systems.
• Must be able to understand work with basic mathematical functions (including percentages).
• Ability to learn and integrate new tasks into position.
• Must be able to learn new software and database skills and to be adaptable to changing workflow and technology needs.

Work Arrangements

Guilford Press is a New York City-based company that has embraced hybrid work arrangements. This position is based out of our midtown New York City office. Being available for in-office work on an ongoing, weekly basis is a key component of this position.

Compensation

The pay range for this position is $50,000 to $55,000 annually, with a hiring salary dependent on skills and experience. Guilford’s comprehensive benefits package includes eligibility for medical, dental, and vision benefits as of hire; HRA and FSA arrangements; employer-paid disability insurance; 401(k); 401(k) match; annual profit-sharing bonus considerations; commuter pre-tax benefits; and professional development opportunities.

To Apply / Special Instructions

Applicants are strongly encouraged to send a cover letter along with their resume. In that cover letter, please address why you’re interested in working at Guilford and why this position seems a good fit with your background and experience. Your resume and cover letter can be emailed to the attention of Axel Davieau at resume@guilford.com. In the email subject line, please include “Marketing Campaign Specialist.”

About Our Company

Guilford Publications, founded in 1973, prides itself on science-based works, by respected experts, that aim to advance knowledge, support individual and societal well-being, and make a difference in the lives of clinicians, researchers, students, educators, and general readers around the world.

Guilford is a company full of people who are passionate about the works we publish and the company’s role as an independent publisher with a long history of excellence. Guilford offers an ethical and compassionate work environment, where staff members are respected and valued. It is a company that builds on staff skills and asks that employees are open to learning new skills. It strives for a healthy work-life balance and appreciates that employees have multi-faceted, full lives.

For more information about Guilford, please visit our website at www.guilford.com.

Guilford Publications is an equal opportunity employer that is committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, sex, gender, gender identity, age, sexual orientation, disability, religion, creed, national origin, marital/partnership status, pregnancy, reproductive health decision making, arrest or conviction status, status as a victim of domestic violence, military status, or any other characteristic protected by local, state, or federal law.

Guilford Publications, Inc. is an independent academic/scholarly press located near Penn Station, NYC. We publish outstanding titles in psychology, education, geography and methodology. We are a successful company with high standards and a collaborative environment.