Marketing Manager Job at Confidential Careers in Columbus

This range is provided by Confidential Careers. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$90,000.00/yr - $110,000.00/yr

Additional compensation types

Annual Bonus

*Specific company information will be shared with qualified candidates. Company is an award-winning ~100M residential and commercial services company poised for significant growth (3X+) over the next 5 years.

About the Role:

As our Marketing Manager, you will play a key role in driving brand awareness, lead generation, and recruiting efforts across our markets. You'll manage an internal team and external agency partnerships, overseeing content creation, digital marketing strategy, email campaigns, and social media strategies. The ideal candidate for this role combines a strategic mindset, with hands-on execution ability and thrives in a fast-paced, collaborative environment. They also can prioritize and manage multiple projects, and have a deep understanding of marketing performance metrics, with the ability to adapt strategies based on KPIs to meet evolving business goals.

Responsibilities:

• Campaign Strategy & Execution: Plan and manage multi-channel marketing campaigns across locations to drive for brand awareness, customer acquisition, and assist in recruiting initiatives.
• Leadership: Supervise internal marketing staff and external vendors (creative agencies, freelancers, etc.)
• Cross-Functional & Agency Collaboration: Partner with internal teams (sales, recruiting, operations, finance) and external agencies to align on goals and successfully execute marketing initiatives across all channels.
• Content Creation: Oversee the creation of marketing content including social media posts, video scripts, sales collateral, newsletters, and blogs.
• Digital Marketing: Manage SEO, PPC, Paid Social, and other campaigns in collaboration with agency partners.
• Email Marketing: Plan, build, and execute email marketing campaigns to nurture leads, re-engage past customers, and support recruiting initiatives.
• Social Media Management: Lead organic and paid strategies across platforms (Facebook, Instagram, LinkedIn, TikTok, etc.).
• Brand Management: Maintain brand consistency and voice across all touchpoints; evolve the brand with market expansion.
• Marketing Performance and Reporting: Develop and manage consistent reporting processes to track campaign performance, ROI by channel and location, and key marketing KPIs to provide actionable insights, support budget optimization, and guide strategic decision-making. Deliver regular performance reports/dashboards and actionable insights to internal stakeholders.
• Budget Oversight: Oversee and manage to a marketing budget, optimizing spend and resource allocation based on campaign performance, market trends, and overall business objectives.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 4-6 years of progressive marketing experience, with a proven track record of success in a leadership role.
• Extensive experience in digital marketing, including SEO, PPC, social media, email, and content marketing.
• Proven ability to develop and execute successful marketing strategies that drive revenue growth.
• Strong understanding of data analytics and ability to make decisions based on KPIs.
• Excellent communication, presentation, and interpersonal skills.
• Strong leadership and team management skills.
• Experience in the home services or construction industry is a plus.
• Experience with CRM management.

Compensation and Benefits:

A competitive compensation benefits package will be offered, commensurate with experience and qualifications.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing, General Business, and Business Development

• Industries

  Repair and Maintenance, Consumer Services, and Construction

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Inferred from the description for this job

Medical insurance

Vision insurance

401(k)

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