Global Product Marketing Manager, Amazon Music Job at Amazon in New York

Global Product Marketing Manager, Amazon Music Job ID: 2892973 | Amazon.com Services LLC About Amazon Music Amazon Music is an immersive audio entertainment service that deepens connections between fans, artists, and creators. From personalized music playlists to exclusive podcasts, concert livestreams to artist merch, Amazon Music is innovating at some of the most exciting intersections of music and culture. We offer experiences that serve all listeners with our different tiers of service: Prime members get access to all the music in shuffle mode, and top ad-free podcasts, included with their membership; customers can upgrade to Amazon Music Unlimited for unlimited, on-demand access to 100 million songs, including millions in HD, Ultra HD, and spatial audio; and anyone can listen for free by downloading the Amazon Music app or via Alexa-enabled devices. Join us for the opportunity to influence how Amazon Music engages fans, artists, and creators on a global scale. Everyone on our team has a meaningful impact on product features, new directions in music streaming, and customer engagement. We are looking for new team members across a variety of job functions including software engineering/development, marketing, design, ops and more. Come join us as we make history by launching exciting new projects in the coming year. We are looking for a Product Marketing Manager to the in-app messaging experience for unauthenticated across both mobile and desktop platforms. You will be responsible for our in-app messaging channel, optimizing our sign-in funnel, and improving attribution across Acquisition and Engagement. Your mission is to help Amazon Music scale globally and you will work cross-functionally across growth, product, promotions, and BI to drive the growth of Amazon Music. You are a data-driven marketer and a leader who’s particularly energized by driving aggressive growth and looking for new areas to learn and scale. Success in this role requires strategic and analytical thinking in the marketing space, where you will build ambitious plans and test white space opportunities. You will identify how to acquire customers at scale, while ensuring quality listening experiences. Overall, you will be entrepreneurial, push boundaries and execute breakthrough campaigns. This role can sit in either of the following offices: SFO, LA, or NYC Key job responsibilities * Drive global In-app Messaging (IAM) strategy, testing and execution globally for Amazon Music for unauthenticated customers and in-app landing pages * Responsible for developing requirements for Marketing tools with product and tech teams * Optimize sign-in rates and funnel analytics with BIEs and Data Science. Set KPIs, establish reporting and review in-app messaging measurement and performance * Own strategy, execution and performance in app marketing campaigns, including all messaging and translation. Establish ongoing creative refresh and optimization program, working closely with design team * Test and learn across new placement modals, managing multivariate and A/B testing campaigns * Complete weekly, monthly, and quarterly performance business reviews and projections for each country, showcasing results the team has delivered and presenting to country and executive leadership BASIC QUALIFICATIONS - 4+ years of professional non-internship marketing experience - 4+ years professional experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion. Proven ability to drive and scale global programs across multiple languages and markets - Proven analytical and quantitative skills, with a natural curiosity to measure, test, learn and iterate in order to get the best results possible. Advanced experience using data to measure impact and determine incrementality - Advanced professional leadership and communication skills to drive recommendations, articulate tradeoffs and influence senior executives. - Exceptional writing, verbal communication, and presentation skills - High attention to detail, across both business and technical domains PREFERRED QUALIFICATIONS - MBA/advanced degree - 3+ years of mobile marketing experience in a consumer facing technology organization - 4+ years professional experience with in app messaging and marketing platforms (Braze, Iterable, LeanPlum, Swrve, Adobe, Localytics etc.) - 4+ years professional experience with data analytics and visualization platforms (Adobe Analytics, Amplitude, Tableau, Mode, Thoughtspot) Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner. Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $98,200/year in our lowest geographic market up to $179,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits . This position will remain posted until filled. Applicants should apply via our internal or external career site. Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. #J-18808-Ljbffr In Summary: Global Product Marketing Manager is responsible for our in-app messaging channel, optimizing our sign-in funnel, and improving attribution across Acquisition and Engagement . We are looking for new team members across a variety of job functions including software engineering/development, marketing, design, ops and more . En Español: Amazon Music es un servicio de entretenimiento de audio inmersivo que profundiza las conexiones entre fans, artistas y creadores. Desde listas de reproducción personalizadas de música hasta podcasts exclusivos, transmisiones en vivo de conciertos a productos artísticos, Amazon Music está innovando en algunas de las intersecciones más emocionantes de la música y la cultura. Ofrecemos experiencias que sirven a todos los oyentes con nuestros diferentes niveles de servicio: Prime members obtienen acceso a toda la música en modo shuffle, y top ad-free podcastes, incluidos con su membresía; clientes pueden enviar mensajes a Amazon Music Unlimited para 100 millones de canciones ilimitados, incluyendo millones en HD, Ultra HD y audio espacial; y cualquier usuario puede escuchar gratuitamente mediante la descarga de la aplicación Amazon Music Manager a través de dispositivos accesibles. Usted será responsable de nuestro canal de mensajería dentro de la aplicación, optimizando nuestro embudo de inicio de sesión y mejorando la atribución en todo el espacio de adquisición y compromiso. Su misión es ayudar a Amazon Music a escalar globalmente y trabajará interfuncionalmente a través del crecimiento, producto, promociones y BI para impulsar el crecimiento de Amazon Music. Es un vendedor basado en datos y un líder que se energiza particularmente impulsando un crecimiento agresivo y buscando nuevas áreas para aprender y escalar. El éxito en este papel requiere pensamiento estratégico y analítico en el área de marketing, donde construirá planes ambiciosos y probará oportunidades de espacio blanco. Identificará cómo adquirir clientes a escala, al tiempo que asegura experiencias de escucha de calidad. En general, usted será emprendedor, empujará fronteras y ejecutará campañas de rendimiento. Este rol puede estar situado en las siguientes oficinas: SFO, Los Ángeles Clávicos o NYC Diseñadores de Datos (Key Drive) con herramientas globales de análisis e implementación de mensajes y aplicaciones de mercadotecnia, así como en todas las páginas webs de búsqueda de resultados para los usuarios y diseñar sus propios programas de trabajo, comprendiendo y evaluar las tasas de cumplimiento de desempeño y ejecución de las estrategias de software de gestión de Google Maps y Aplicaciones de Marketing (SETAMM). Establecer un programa de actualización y optimización creativa en curso, trabajando estrechamente con el equipo de diseño * Testear y aprender a través de nuevos módulos de colocación, gestionar campañas de pruebas multivariadas y A/B * Complete revisiones comerciales semanales, mensuales y trimestrales del rendimiento y proyecciones para cada país, mostrando los resultados que el equipo ha entregado y presentado al liderazgo nacional y ejecutivo CALIFICACIONES BÁSICAS - 4+ años de experiencia profesional en marketing no prácticas - 4 + años de experiencias profesionales en la construcción, ejecución y ampliación de programas interfuncionales o campaña de marketing desde el concepto hasta su finalización. Habilidad comprobada de manejar y escalar programas globales en múltiples idiomas y mercados - Habilidades analíticas y cuantitativas probadas, con una curiosidad natural por medir, probar, aprender e iterar para obtener los mejores resultados posibles. - Habilidades excepcionales de escritura, comunicación verbal y presentación - Alta atención al detalle, tanto en los dominios empresariales como técnicos CALIFICACIONES PREFERRadas - MBA / grado avanzado - 3+ años de experiencia en marketing móvil en una organización tecnológica que enfrenta a consumidores - 4 + años de experiencia profesional con mensajería de aplicaciones y plataformas de mercadeo (Braze, Iterable, LeanPlum, Swrve, Adobe, Localytics etc.) Estos incluyen los deberes y responsabilidades enumerados anteriormente, así como la capacidad de adherirse a las políticas de la compañía, ejercer un buen juicio, manejar eficazmente el estrés y trabajar con seguridad y respeto con otros, mostrar confianza y profesionalidad, y salvaguardar las operaciones comerciales y la reputación de la Compañía. De acuerdo con la Ordenanza Fair Chance del Condado de Los Ángeles, consideraremos solicitantes calificados para empleo con antecedentes de arresto y condenación. Según la Ordinancia Fair Chance de San Francisco, consideraremos solicitantes cualificados de trabajo con antecesos de detención y condenas. Dependiendo del puesto ofrecido, la equidad, los pagos de inscripción y otras formas de compensación pueden proporcionarse como parte de un paquete total de indemnización, además de una gama completa de beneficios médicos, financieros y/o otros. Para más información, visite https://www.aboutamazon.com/workplace/employee-benefits . Este cargo permanecerá publicado hasta que se llene. Los solicitantes deben solicitar a través de nuestro sitio web interno o externo de carrera. Amazon es un empleador de igualdad de oportunidades y no discrimina en base al estatus protegido de veterano, discapacidad u otro estado legalmente protegido. #J-18808-Ljbffr