Creative Strategist, Marketing Job at Church & Dwight Co., Inc. in Ewing

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A collective energy and ambition. A place where you can make a real difference.

We’re a company that genuinely cares about our people, our products, our consumers and the environment.

Our unique, informal culture champions courage, determination and collaboration. Knowing we have an open and supportive team means each of us has the freedom to take responsibility and ownership. We have a shared passion to work hard, innovate and push boundaries.

United by the belief that when we strive for growth, anything is possible. While we might not be the largest company in our industry, we believe we can have the biggest impact because: Together We Have the Power to Win.

The Creative Strategist, Marketing role will work closely with the General Manager of The Accelerator Group (TAG), to serve as strategic creative partner to develop brand identity, experience and guidelines. You will lead the development of innovative and compelling creative concepts that drive storytelling for product differentiation and brand identity. You will have end to end creative ownership from ideation to final content creation, ensuring consistency and excellence across all touchpoints. You will partner with social, eCommerce, digital strategy and broader creative teams to bring the brand stories in an emotive way that touches the consumers’ hearts and minds.

Brand Positioning on shelf, packaging, consumer insight- maverick that defines the moat for the brand. This role will also work in conjunction with the General Manager on branding, storytelling but more creative execution. Ensures new brand positioning is executed throughout all consumer touchpoints. This role will drive opportunity through storytelling, consumer insights and innovative ideas!

Who Are You And What You Will Do

• You bring 10+ years of experience in senior creative leadership roles for storytelling and performance, preferably with consumer product goods companies. Experience from startups, creative agencies, in-house creative teams, or non-traditional content creators is desirable. You are passionate about understanding how brands exist and come to life, and how creative storytelling contributes to brand success.
• Conceptual thinking and problem solving – experience visualizing ideas and influencing stakeholders to execute strategies across platforms.
• Innovation: Demonstrated ability to think creatively and strategically, with a passion for innovation and continuous improvement.
• Communication: Excellent skills to articulate creative vision and strategy to diverse stakeholders, including senior leadership, external media, and agencies. You will establish processes and best practices for creative and operational excellence.
• Take big swings with big concepts and be willing to fail in pursuit of something different and extraordinary.
• Be hands-on in writing and producing promos, sizzles, social & digital content as needed.
• Identify opportunities to incorporate emerging marketing trends and GenAI innovations into creative strategies and execution.
• Concept, pitch, design, and execute innovative ad campaigns and experiences for TAG brands, from briefs to launch. Lead creative disciplines outside your expertise and provide feedback throughout the process. A strong design aesthetic and ability to push creative boundaries across digital platforms are essential; UX experience is a plus.
• Deep understanding of art direction and copywriting for digital, print, out-of-home, video, and more. Ensure all creative work adheres to brand guidelines while pushing design and storytelling boundaries. Develop bespoke strategies with a clear POV and vision, providing direction to internal and external teams.
• You’re a strategic thinker who sees how creativity solves business problems. You enjoy creating brands, whether from scratch, evolving, or turning around existing brands.
• Previous experience leading and managing creative teams, guiding designers to deliver outstanding work. Support team development and demonstrate sound judgment and decision-making skills—decisive and adaptable.
• Innovator in process and format, embracing technology such as AI and motion. Always seek ways to inspire and break formulas to push world-building. Ground teams in the value of risk-taking.
• Effective communicator and inspiring leader who motivates others to excel. Skilled at guiding and persuading both internally and externally.
• Entrepreneurial, ambitious, culturally aware, with a clear point of view. Resilient and positive amid shifting priorities. Proactive problem-solver.
• Latest work samples and portfolio required.
• Bachelor's Degree in Business, Marketing, or related field.

The US base salary range for this full-time position is $150,000 – $180,000, with bonus eligibility.

As a Church & Dwight US employee, you and your eligible dependents will have access to medical, dental, vision, life insurance, paid time off, and parental leave. Benefits include holidays, vacation, 401(k) with company match, and stock purchase plans.

The actual salary offered will depend on factors such as experience, skills, location, and internal pay equity. Compensation decisions are made based on individual circumstances.

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Church & Dwight is an Equal Opportunity Employer/Veterans/Individuals with Disabilities.

For more info, visit our website.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Sales

Industries

• Manufacturing

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