Dentsu
Job Description:
This role is remote-friendly, preferred candidates located in west coast (or open to work PST hours)
The SVP Media Analytics, you will build and lead a cross-disciplinary team and will help unify these teams supporting greater thought leadership, efficiencies, strategic direction, and alignment across the agency. We are a department that specializes in turning data into actionable insight to drive media outcomes. Working closely with the EVP, the clients and with the agency leads on each client within the portfolio to be the industry leading voice of analytics innovation, build and lead at team of incredible talent and continually improve operational efficiencies.
The SVP has extensive experience in identifying solutions in sprawling media measurement marketplace and has the business mindset to convert into strategic opportunities for our client. They will help to ensure data accuracy and consistent reporting by identifying opportunities to improve processes and procedures, and then driving the implementation of these solutions across the clients and agency. The SVP is both expert in the state of the marketplace today and connected to the data/measurement/technology industry with an eye on evolving our relationship for the future. This role is a crucial collaborative partner to our strategy, audience science, media tools, ad tech, data, and digital, and operational teams across the agency.
You have a background in advertising media measurement, ad/mar technology and exposure to addressable identity solutions. In addition, the candidate will have knowledge of People Based Marketing, brand research, and measurement across personalization and segmentation, all broadcast and digital media, database, and web analytics, as well as testing methods. You will have experience working closely with ad operations teams, a strong quantitative background with working knowledge of new data set identification and onboarding. This person should also possess the expertise required to lead and continue building an innovative team, as well as the confidence to work with our internal executive team and senior clients.
We're looking for a high-energy collaborator who is experienced working across complex pieces of business. You are required to have proven experience building strong relationships with both internal teams and clients. With business acumen and client charisma the candidate will navigate and understand the client's culture, business objectives, and media strategy, and will have an appetite for innovation.
You will report to Chief Media Officer.
Responsibilities
Benefits available with this position include:
Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For more information regarding dentsu benefits, please visit www.dentsubenefitsplus.com.
To begin the application process, please click on the "Apply" button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps.
#LI-Remote
#LI-AB2
Location:
USA - Remote - California
Brand:
Carat
Time Type:
Full time
Contract Type:
Permanent
Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.
Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to ApplicantAccommodations@dentsu.com by clicking on the link to let us know the nature of your accommodation request and your contact information. We are here to support you. In Summary: SVP Media Analytics will build and lead a cross-disciplinary team and will help unify these teams supporting greater thought leadership, efficiencies, strategic direction, and alignment across the agency . The SVP has extensive experience in identifying solutions in sprawling media measurement marketplace and has the business mindset to convert into strategic opportunities for our client . En Español: Descripción del trabajo: Este papel es a distancia, candidatos preferidos ubicados en la costa oeste (o horas de PST abiertas para trabajar) El SVP Media Analytics, usted construirá y liderará un equipo interdisciplinario y ayudará a unificar estos equipos apoyando mayor liderazgo de pensamiento, eficiencias, dirección estratégica y alineación en toda la agencia. Somos un departamento que se especializa en convertir los datos en información accionable para impulsar resultados mediáticos. Trabajar estrechamente con el EVP, los clientes y con la Agencia en cada cliente dentro de la cartera para ser la voz líder de la innovación analítica, construir y dirigir un equipo de increíbles talentos y mejorar continuamente las eficiencias operativas. Usted tiene una experiencia en medición de medios publicitarios, tecnología ad/mar y exposición a soluciones de identidad direccionables. Además, el candidato tendrá conocimiento de People Based Marketing, investigación de marca y medición en personalización y segmentación, todos los medios de difusión y digitales, base de datos y análisis web, así como métodos de prueba. Tendrá experiencia trabajando estrechamente con equipos de operaciones de anuncios, un sólido fondo cuantitativo con conocimientos de trabajo sobre la identificación de nuevos conjuntos de datos e incorporación. Esta persona también debe poseer la experiencia requerida para liderar y continuar construyendo un equipo innovador, además de la confianza necesaria para trabajar con nuestro equipo ejecutivo interno y clientes mayores. Buscamos un colaborador de alta energía que tenga experiencia trabajando en piezas complejas de negocio. Se requiere tener comprobada experiencia probada en construir relaciones fuertes tanto con equipos internos como con clientes. Con acumen y carisma, usted comprenderá la estrategia de comunicación del candidato y las metas de navegación de los objetivos de la empresa, el cliente será apto para la innovación y los objetivos empresariales. Responsabilidades Supervisar herramientas, tecnologías y plataformas utilizadas para el cliente Liderazgo en los esfuerzos de desarrollo de la agencia para análisis, incluidos nuevos e orgánicos campos de negocio Desarrollar procesos y procedimientos para apoyar la eficiencia y consistencia Impulsar un pensamiento estratégico y liderazgo para el análisis de datos, conocimientos e innovación Desenvolver relaciones estrechas con los equipos del cliente Ayudar a establecer la visión de medición, notificación y análisis en todas las líneas de negocios Soporte y impulsar la filosofía de "prueba y aprendizaje" del cliente Para medir Requisitos 11+ años de experiencia relevante Medios o analíticas Licenciatura se requiere en Estadística, Economía o campo relacionado Con una experiencia cuantitativa frente al Cliente dentro de las agencias de comunicación. La colocación dentro del rango salarial se basa en una variedad de factores, incluyendo experiencia relevante, conocimientos, habilidades y otros factores permitidos por la ley. Además, este puesto es elegible para una compensación de incentivo discrecional. Los beneficios disponibles con esta posición incluyen: seguro médico, visión y dentales, seguros de vida, seguro de discapacidad a corto y largo plazo, 401k, tiempo libre remunerado flexible, al menos 15 vacaciones pagadas por año, licencia médica y segura y licencia parental paga. Dentsu se compromete a proporcionar alojamiento razonable para, entre otros, personas con discapacidad y veteranos discapacitados. Si necesita un alojamiento debido a una discapacidad para buscar y solicitar una carrera profesional con nosotros, envíe un correo electrónico a ApplicantAccommodations@dentsu.com haciendo clic en el enlace para informarnos de la naturaleza de su solicitud de alojamento e información de apoyo aquí.
This role is remote-friendly, preferred candidates located in west coast (or open to work PST hours)
The SVP Media Analytics, you will build and lead a cross-disciplinary team and will help unify these teams supporting greater thought leadership, efficiencies, strategic direction, and alignment across the agency. We are a department that specializes in turning data into actionable insight to drive media outcomes. Working closely with the EVP, the clients and with the agency leads on each client within the portfolio to be the industry leading voice of analytics innovation, build and lead at team of incredible talent and continually improve operational efficiencies.
The SVP has extensive experience in identifying solutions in sprawling media measurement marketplace and has the business mindset to convert into strategic opportunities for our client. They will help to ensure data accuracy and consistent reporting by identifying opportunities to improve processes and procedures, and then driving the implementation of these solutions across the clients and agency. The SVP is both expert in the state of the marketplace today and connected to the data/measurement/technology industry with an eye on evolving our relationship for the future. This role is a crucial collaborative partner to our strategy, audience science, media tools, ad tech, data, and digital, and operational teams across the agency.
You have a background in advertising media measurement, ad/mar technology and exposure to addressable identity solutions. In addition, the candidate will have knowledge of People Based Marketing, brand research, and measurement across personalization and segmentation, all broadcast and digital media, database, and web analytics, as well as testing methods. You will have experience working closely with ad operations teams, a strong quantitative background with working knowledge of new data set identification and onboarding. This person should also possess the expertise required to lead and continue building an innovative team, as well as the confidence to work with our internal executive team and senior clients.
We're looking for a high-energy collaborator who is experienced working across complex pieces of business. You are required to have proven experience building strong relationships with both internal teams and clients. With business acumen and client charisma the candidate will navigate and understand the client's culture, business objectives, and media strategy, and will have an appetite for innovation.
You will report to Chief Media Officer.
Responsibilities
- Oversee tools, technology and platforms utilized for the client
- Lead agency development efforts for analytics, including new and organic business pitches
- Drive process and procedures to support efficiency and consistency
- Drive strategic thinking and leadership for data analytics, insights and innovation
- Develop close working relationships with the client teams
- Help to set the vision for measurement, reporting, and analytics across all lines of business
- Support and drive the client "test and learn" philosophy for measurement
- 11+ years relevant Media or Analytics experience
- Bachelor's Degree is required in Statistics, Economics or related a quantitative field
- Client-facing experience within media agencies, manage the analytics business for a portfolio of clients
- Excellent verbal and written communication skills, with ability to convey and package technical findings in simple terms
- Agency departmental leadership ability
- Executive partner management and vision setting
- Demonstrated thought leadership within the digital marketing or analytics industries
- Possess understanding of media planning and buying, with a focus on media metrics
- Analytics experience within integrated or digital communications or media agency preferred
- Experience with Data Visualization and Storytelling
- Drive the efforts to improve our measurement capabilities, such as enhancing methodology and establishing process on in-channel and cross-channel incrementality, effectiveness and efficiency
- Understanding of relational databases and programming languages (e.g., SQL, R, or Python)
- Experience with data sourcing, evaluation, onboarding and integration
- Be mindful of privacy and security: ensure that data handling meets legal and ethical standards to protect the agency and customers and their data
- Working knowledge of machine learning, statistical testing, and regression modeling
- Familiarity with attitudinal surveys methods
- Demonstrate understanding of Ad/MarTech landscape across digital, mobile and their advantages/limitations
- Experience with Ad Tech platforms including, DoubleClick (DBM, DCM) Adobe (Analytics, AMO, AAM) Marin and Prisma
- Understanding of media and digital reporting tools, familiarity with data sets, tools and vendors including IAS, DMPs, Nielsen DAR and other media performance, viewability/valid/on target and audience reporting platforms and tools
Benefits available with this position include:
- Medical, vision, and dental insurance,
- Life insurance,
- Short-term and long-term disability insurance,
- 401k,
- Flexible paid time off,
- At least 15 paid holidays per year,
- Paid sick and safe leave, and
- Paid parental leave.
Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For more information regarding dentsu benefits, please visit www.dentsubenefitsplus.com.
To begin the application process, please click on the "Apply" button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps.
#LI-Remote
#LI-AB2
Location:
USA - Remote - California
Brand:
Carat
Time Type:
Full time
Contract Type:
Permanent
Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.
Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to ApplicantAccommodations@dentsu.com by clicking on the link to let us know the nature of your accommodation request and your contact information. We are here to support you. In Summary: SVP Media Analytics will build and lead a cross-disciplinary team and will help unify these teams supporting greater thought leadership, efficiencies, strategic direction, and alignment across the agency . The SVP has extensive experience in identifying solutions in sprawling media measurement marketplace and has the business mindset to convert into strategic opportunities for our client . En Español: Descripción del trabajo: Este papel es a distancia, candidatos preferidos ubicados en la costa oeste (o horas de PST abiertas para trabajar) El SVP Media Analytics, usted construirá y liderará un equipo interdisciplinario y ayudará a unificar estos equipos apoyando mayor liderazgo de pensamiento, eficiencias, dirección estratégica y alineación en toda la agencia. Somos un departamento que se especializa en convertir los datos en información accionable para impulsar resultados mediáticos. Trabajar estrechamente con el EVP, los clientes y con la Agencia en cada cliente dentro de la cartera para ser la voz líder de la innovación analítica, construir y dirigir un equipo de increíbles talentos y mejorar continuamente las eficiencias operativas. Usted tiene una experiencia en medición de medios publicitarios, tecnología ad/mar y exposición a soluciones de identidad direccionables. Además, el candidato tendrá conocimiento de People Based Marketing, investigación de marca y medición en personalización y segmentación, todos los medios de difusión y digitales, base de datos y análisis web, así como métodos de prueba. Tendrá experiencia trabajando estrechamente con equipos de operaciones de anuncios, un sólido fondo cuantitativo con conocimientos de trabajo sobre la identificación de nuevos conjuntos de datos e incorporación. Esta persona también debe poseer la experiencia requerida para liderar y continuar construyendo un equipo innovador, además de la confianza necesaria para trabajar con nuestro equipo ejecutivo interno y clientes mayores. Buscamos un colaborador de alta energía que tenga experiencia trabajando en piezas complejas de negocio. Se requiere tener comprobada experiencia probada en construir relaciones fuertes tanto con equipos internos como con clientes. Con acumen y carisma, usted comprenderá la estrategia de comunicación del candidato y las metas de navegación de los objetivos de la empresa, el cliente será apto para la innovación y los objetivos empresariales. Responsabilidades Supervisar herramientas, tecnologías y plataformas utilizadas para el cliente Liderazgo en los esfuerzos de desarrollo de la agencia para análisis, incluidos nuevos e orgánicos campos de negocio Desarrollar procesos y procedimientos para apoyar la eficiencia y consistencia Impulsar un pensamiento estratégico y liderazgo para el análisis de datos, conocimientos e innovación Desenvolver relaciones estrechas con los equipos del cliente Ayudar a establecer la visión de medición, notificación y análisis en todas las líneas de negocios Soporte y impulsar la filosofía de "prueba y aprendizaje" del cliente Para medir Requisitos 11+ años de experiencia relevante Medios o analíticas Licenciatura se requiere en Estadística, Economía o campo relacionado Con una experiencia cuantitativa frente al Cliente dentro de las agencias de comunicación. La colocación dentro del rango salarial se basa en una variedad de factores, incluyendo experiencia relevante, conocimientos, habilidades y otros factores permitidos por la ley. Además, este puesto es elegible para una compensación de incentivo discrecional. Los beneficios disponibles con esta posición incluyen: seguro médico, visión y dentales, seguros de vida, seguro de discapacidad a corto y largo plazo, 401k, tiempo libre remunerado flexible, al menos 15 vacaciones pagadas por año, licencia médica y segura y licencia parental paga. Dentsu se compromete a proporcionar alojamiento razonable para, entre otros, personas con discapacidad y veteranos discapacitados. Si necesita un alojamiento debido a una discapacidad para buscar y solicitar una carrera profesional con nosotros, envíe un correo electrónico a ApplicantAccommodations@dentsu.com haciendo clic en el enlace para informarnos de la naturaleza de su solicitud de alojamento e información de apoyo aquí.