Advertising Specialist Job at Legacy Home Health Agency in McAllen

Do you have a passion for creative messaging and data-driven strategy? Join Legacy Home Health Agency as an Advertising Specialist and help us grow our visibility, attract top talent, and reach the clients who need us most.

Key Responsibilities:

• Develop, launch, and manage paid and organic advertising campaigns across digital and print platforms (Meta, Google, local media, etc.).
• Design marketing collateral for recruitment and service lines, including flyers, social media ads, and promotional materials.
• Collaborate with Marketing Teams to tailor ad messaging for specific services (e.g., PAS, Home Health, Hospice).
• Monitor campaign performance using analytics tools; adjust messaging, placement, or spend to optimize results.
• Build and manage advertising calendars based on organizational needs, outreach events, and seasonal trends.
• Maintain branding consistency across all advertising materials and channels.

Qualifications:

• Minimum 2 years of experience in advertising, digital marketing, or communications (healthcare experience a plus).
• Strong design and copywriting skills.
• Experience with social media ad platforms (Facebook/Meta, Instagram, Google Ads, etc.).
• Familiarity with Canva, Adobe Suite, or similar tools for content creation.
• Organized, deadline-driven, and detail-oriented.
• Bilingual (English/Spanish) a plus.

Why Join Us?

• Make a meaningful impact on hiring and client outreach efforts
• Join a supportive team with room for growth and creativity
• Competitive pay and benefits
• Mission-driven organization with a strong reputation in the community

Apply now and help tell our story one ad at a time.