Marketing Director Job at Alamance Foods in Burlington

Job Description: Marketing Director (Consumer Packaged Goods)

Position: Marketing Director
Company: Alamance Foods
Location:Burlington, NC

About Alamance Foods: Alamance Foods is a leader in the Consumer Packaged Goods (CPG) industry, renowned for delivering high-quality, innovative, and beloved products to consumers. With a commitment to excellence and a passion for creating exceptional customer experiences, we are seeking an experienced Marketing Director to join our dynamic team.

Position Overview: The Marketing Director will drive strategic marketing initiatives, lead brand management, and foster innovation to ensure Alamance Foods remains at the forefront of the CPG industry. This role demands a creative and analytical leader with a proven track record of success in marketing within the CPG space.

Key Responsibilities:

Strategic Leadership:

• Develop and implement comprehensive marketing strategies to achieve company objectives.
• Lead market research efforts to identify trends, opportunities, and consumer insights.
• Collaborate with cross-functional teams to align marketing initiatives with business goals.

Brand Management:

• Oversee the development and execution of brand strategies to enhance brand equity.
• Manage product positioning, messaging, and packaging to resonate with target audiences.
• Ensure consistency in brand identity across all channels and touchpoints.

Marketing Campaigns:

• Plan and execute impactful marketing campaigns across digital, traditional, and social media platforms.
• Monitor and analyze campaign performance, adjusting strategies to optimize ROI.
• Manage budgets and allocate resources effectively.

Innovation and Product Development:

• Collaborate with product development teams to launch new products and line extensions.
• Drive innovation by identifying market gaps and consumer needs.

Team Leadership:

• Build, mentor, and lead a high-performing marketing team.
• Foster a culture of creativity, collaboration, and accountability.
• Provide ongoing coaching and professional development opportunities.

Stakeholder Engagement:

• Act as a key spokesperson for the company, representing the brand in industry events and media engagements.
• Cultivate relationships with external partners, agencies, and vendors.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or a related field (Master’s degree preferred).
• 8+ years of marketing experience within the CPG industry, with at least 3 years in a leadership role.
• Proven track record of developing and executing successful marketing strategies and campaigns.
• Strong understanding of consumer behavior, market research, and analytics.
• Exceptional communication, leadership, and project management skills.
• Proficiency in digital marketing, social media platforms, and emerging marketing technologies.
• Results-driven with the ability to manage multiple priorities in a fast-paced environment.

What We Offer:

• Competitive salary and benefits package.
• Opportunity to make a significant impact within a growing company.
• A collaborative and innovative work environment.
• Professional development and growth opportunities.

Alamance Foods is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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