Creative Strategist Job at Open Influence in New York

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Join to apply for the Creative Strategist role at Open Influence

This range is provided by Open Influence. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$70,000.00/yr - $95,000.00/yr

Direct message the job poster from Open Influence

Talent Acquisition and HR Manager at Open Influence | xDisney, Insomniac Games, PlayStation

Do you catch yourself quoting TikToks more often than you’d comfortably admit? Do you see great brand + creator collabs and think “I wish I had thought of that…” ? Our team of creator marketing experts is growing, and we’re looking for people who not only understand the social media landscape but live and breathe on the cutting edge of it.

WHO WE ARE

Open Influence is a global, award-winning creator marketing company, providing premium, end-to-end creator marketing solutions. Since 2013, we have been pioneering the creator economy, executing social-first strategies for over 1,500 top brands—including Uber, Subaru, Coca-Cola, AT&T, and Disney. As a platform-agnostic and talent-agnostic partner, we connect brands with the right creators, on the right channels, to drive measurable impact and business growth.The company’s proprietary platform boasts the industry’s largest collection of influencer data and leverages machine learning and image recognition to analyze more than 500 million pieces of content. Additionally, OI’s suite of workflow management tools makes it easy to track progress and manage communication.Top brands we have proudly worked with include Under Armour, Google, Puma, P&G, Hyundai, Unilever, SoFi, Universal Studios, and Facebook.

A job description won’t do Open Influence’s company culture justice, but we’ll give you a snapshot in a few bullets.

• We understand that culture starts at the top. Our management team has an ‘‘open door” policy at all times, and actively creates safe, inclusive spaces to connect, share, and strategize.
• We recognize and celebrate each other’s wins, and pick each other up when we stumble (which, spoiler alert: we all do).
• We aren’t afraid to look in the mirror. We continually learn, grow, and improve what we do and how we do it.
• Plus, a bunch of other perks like a professional development stipend, Summer (+ ‘No Meeting’) Fridays, phone bill reimbursement, full benefits, and more.

ABOUT THE ROLE

We’re looking for a dynamic team player to join our Creative Strategy team in New York, operating under a hybrid in-office model. In this role, you’ll be overindexing on being mostly dedicated to a high-profile Fortune 500 brand in the rideshare and delivery space, working hand-in-hand with the account management team to bring creative strategy to life within creator marketing efforts. You’ll have the opportunity to deeply embed with the brand, shaping innovative, insight-driven campaigns, all the while tapping into the (fun!) power & impact of creators. You will be involved throughout the full campaign process, from brief and concept development, through content creation and reporting. This is a unique opportunity to focus your talents on an iconic, household name brand, collaborating with a passionate team and pushing creative boundaries in a fast-paced, highly strategic environment.

KEY RESPONSIBILITIES

• Work with the Creative Team to develop detailed, multi-platform creator marketing campaign strategies and ideas for multiple client verticals
• Distill client briefs, conduct research, and analysis to develop strategic concepts and plans that address client needs
• Leverage the power of social listening from primary research to data pulling in order to develop insights & ideas that in turn drive impact potential for brand creator initiatives.
• Develop strategic recommendations for dedicated account, keeping client preferences, competitive learnings, and industry trends at top of mind to inform creative output.
• Provide reactive creative feedback on content, upleveling assets from both an organic and paid media lens.
• Work alongside the account management team to review campaign performance and provide real-time creative optimizations.
• Contribute insights that provide strategic context and elevate the Creative Team’s work
• Continue to develop and maintain a strong understanding of the main social media platforms and the latest social/creator-related trends
• Create impactful presentations and reports that clearly articulate the key aspects of the strategic plan
• Develop analysis of creator marketing campaign and efforts impact and performance on an ongoing basis and through wrap reports
• Design high-quality, on-brand assets for internal and external use
• Clearly communicate and defend the rationale behind the recommended strategy
• Efficiently manage a high volume of work from start to finish
• Strong presentation and communication skills

EXPERIENCE

• 3 - 5 years of experience in creative strategy, creator marketing, social media, or other related creative fields
• Proven experience in experiential marketing and production
• Strong background in graphic design
• Expertise in leading creator-related concepts and strategies
• Understanding of the social media, brand, and influencer marketing space
• Bonus: Experience creating your own content across TikTok, Instagram, or other platforms!

SKILLS AND QUALIFICATIONS

• Graphic design skills, including experience with Photoshop, Illustrator, and Canva
• Ability to conduct research, excitement to develop insights, creative mind to concept ideas, and a sharp mind to evaluate impact to drive learnings and future optimizations.
• Excellent written and verbal communication skills. You are a creative and strategic thinker able to connect our client’s goals through a logical approach. You can take a complex concept and present it in a way that is easy to understand.
• Familiarity with the RFP process, analyzing briefs, the problems brands are trying to solve, and how to deliver an effective response
• Ability to process data and identify relative trends
• Dynamic and resourceful, with the ability to prioritize and be held accountable for multiple projects with fast turnarounds
• Deep understanding of the creator space, branded content, and the social/digital advertising landscape
• Comfortable navigating the nuances of working with a diverse portfolio of clients including but not limited to Automotive, TV/Film, Lifestyle, Fashion & Beauty, CPG, and Gaming
• Proficiency in Google Slides, Powerpoint, and/or Keynote

** Please provide access to your online portfolio or work samples with your resume submission for consideration.**

The expected salary range for this role is $70,000–$95,000 USD, depending on experience.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Strategy/Planning, Art/Creative, and Marketing

• Industries

  Marketing Services

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Inferred from the description for this job

Medical insurance

Vision insurance

401(k)

Paid maternity leave

Paid paternity leave

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