Creative Director Job at Raycon, Inc in New York

Mission: At Raycon, our mission is to make the most loved and essential electronics brand in the world. We believe tech should empower—not frustrate. As we sprint toward our goal, we’re hiring a Creative Director to architect systems that enable scale, precision, and joy. If you’re ready to power up your every day—and ours—read on.

Growth: Profitable-led growth with 4+ million customers and international expansion

Location: New York, NY (Hybrid: 1 day remote, 4 days in office per week)

Compensation: Competitive base + bonus + equity options

Team: Directly oversees a team of five creative professionals across content, design, packaging, and video. Collaborates closely with marketing, product, and leadership.

Why Now:We’re hitting major inflection points—Raycon is transitioning from a high-growth startup to a globally recognized brand. We need a Creative Director who can define our next era of visual identity and campaign storytelling. This role is critical to shaping brand perception across touchpoints.

You'd be a fit if:
• You’ve led creative for a fast-paced consumer brand
• You’re fluent in both brand storytelling and performance-driven creative
• You approach your work with integrity and humility
• You’re data-informed but never data-paralyzed
• You thrive in bottoms-up environments and believe in customer-first design

Key Responsibilities:
• Elevate and refine Raycon's brand by setting creative direction and messaging strategy
• Oversee production of multi-channel creative: social, video, packaging, website, TV
• Lead and mentor a team of designers, videographers, and copywriters
• Partner with marketing to translate performance insights into creative experiments
• Project manage campaign timelines and asset delivery across functions

What Success Looks Like:
• Brand recognition and consistency improves across all channels
• Conversion and engagement metrics increase on key campaign creatives
• Creative team productivity and morale improve
• Stakeholders have clarity on brand guidelines and asset timelines Why work at Raycon
• Impact: Your work shapes how millions of customers perceive and engage with our brand
• Autonomy: Own creative direction across channels
• Team: Grounded, ambitious, and kind coworkers who GSD

Why work at Raycon:
• Impact: Your work shapes how millions of customers perceive and engage with our brand
• Autonomy: Own creative direction across channels
• Team: Grounded, ambitious, and kind coworkers who GSD

Company Values:
• Customer First
• Think Big
• Raise the Bar Every Day
• GSD: Get Sh*t Done

Perks and Benefits:
• 50% team discount on Raycon products
• $1,500 annual L&D stipend + $200 for cultural events
• Monthly team lunch, snack budget, March Madness bracket

Raycon is committed to fair and equitable compensation practices. Salary ranges are determined through alignment with market data. Base salary offered is determined by a number of factors including the candidate’s experience, qualifications, and skills. This role is also eligible for bonus compensation and employee benefits.

NYC Base Salary Range: $120,000 - $180,000 USD

Equal Employment Opportunity Statement: Raycon is an Equal Opportunity Employer. We believe that no one should be discriminated against because of their differences, such as age, disability, ethnicity, gender, gender identity and expression, religion or sexual orientation. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.

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