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This range is provided by swipejobs. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range $78.00/hr - $78.00/hr
Job Description:
Are you looking to put your expertise in Omnichannel orchestration to use? If you are an experienced media strategist ready to take ownership of innovative digital campaigns and drive impact in a collaborative environment, we encourage you to apply today!
Paid Media Strategist
Location: 800 Scudders Mill Rd, Plainsboro, NJ 08536
Duration: 1-Year Contract
Schedule: Hybrid - 3 days per week onsite
Pay: $78.15
Summary
Join a dynamic, fast-paced team in the Omnichannel Engagement department of a leading healthcare organization. As a Paid Media Strategist , you will play a critical role in developing and managing end-to-end media strategies across DTC (Direct to Consumer) and HCP (Healthcare Professional) channels. This role is ideal for someone passionate about digital marketing, data-driven decision-making, and executing innovative media campaigns in collaboration with cross-functional teams. You'll contribute to shaping patient and healthcare experiences through strategic engagement, optimization, and learning-based improvement.
Only Considering Candidates with the Following:
Bachelor's degree in Marketing, Business, Communications, Information Technology, or related field (advanced degree preferred)
8+ years of paid media marketing experience
Experience in multichannel paid marketing strategy and execution
Strong background in digital media planning, optimization, and analytics
Passion for media strategy in both DTC and HCP spaces
Strong project management and cross-functional collaboration skills
Highly organized with the ability to prioritize effectively and meet deadlines
Experience managing media agencies and vendors
Evidence of staying current and experimenting with emerging digital media trends
Job Duties
Strategic Media Planning
Collaborate with brand and therapeutic leads to develop paid media plans aligned with organizational goals
Work with internal stakeholders and media agencies to ensure execution and optimization of campaigns
Translate business objectives into actionable media plans and present for approval
Contribute to SEO/SEM strategy and media integration efforts
Identify emerging channel opportunities and present strategic POVs
Media Budget Management
Oversee and track media spend and ROI to ensure budget alignment
Optimize media investments for efficiency and performance
Support test-and-learn strategies and report campaign effectiveness
Cross-functional Collaboration
Partner closely with Omnichannel Orchestration, Experience Ops, Brand teams, Procurement, CIandA, Legal, and Communications
Participate in regular planning and status meetings with internal and external teams
Leadership and Innovation
Contribute to broader channel strategy team initiatives
Support leadership in identifying operational improvements and innovation pilots
Leverage insights to drive forward-thinking campaigns and strategies
Corestaff powered by Swipejobs is a Women Owned company and an Equal Opportunity Employer. We believe we are best equipped to support our candidates and clients when we really know them. That means understanding, respecting, and valuing diversity- unique styles, experiences, identities, abilities, ideas and opinions- while being inclusive of all people.
$ 78.15/hr
Prof23
#Prof23
Seniority level Seniority level Mid-Senior level
Employment type Employment type Part-time
Job function Job function Marketing and Sales
Industries Software Development
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