Zocdoc is hiring: Content Marketing Lead in New York

Our Mission Healthcare should work for patients, but it doesnt. In their time of need, they call down outdated insurance directories. Then wait on hold. Then wait weeks for the privilege of a visit. Then wait in a room solely designed for waiting. Then wait for a surprise bill. In any other consumer industry, the companies delivering such a poor customer experience would not survive. But in healthcare, patients lack market power. Which means they are expected to accept the unacceptable. Zocdocs mission is to give power to the patient. To do that, weve built the leading healthcare marketplace that makes it easy to find and book in-person or virtual care in all 50 states, across +200 specialties and +12k insurance plans. By giving patients the ability to see and choose, we give them power. In doing so, we can make healthcare work like every other consumer sector, where businesses compete for customers, not the other way around. In time, this will drive quality up and prices down. Were 17 years old and the leader in our space, but we are still just getting started. If you like solving important, complex problems alongside deeply thoughtful, driven, and collaborative teammates, read on. Your Impact on our Mission Were building a world-class Marketing team at Zocdoc and were growing fast! As our Senior Content Marketing Manager, you will lead the creation, implementation, and optimization of a comprehensive content strategy. This strategy will attract, nurture, and convert our diverse healthcare audiences throughout the entire demand generation funnel and customer lifecycle. Reporting to the Head of Product Marketing, youll drive pipeline growth and customer engagement, while elevating our brand voice and establishing Zocdoc as a market leader. Youll use proven strategies like customer-centric storytelling and multi-channel content distribution, while embracing and testing emerging AI opportunities. Youll enjoy this role if you are... Curious about experimenting with new ideas, challenging assumptions, and embracing AI to solve problems. Excited to build a holistic content program from the ground up, shaping new processes and strategies. Able to see the big picture while translating high-level objectives into tactical plans. Collaborative and comfortable partnering with Sales, Marketing, Product, Data, Creative, and more. Serious about your work, but not about yourself. A sense of humor goes a long way! Your day to day is Building a comprehensive content strategy tailored to our target segments and funnel stages using various content types, formats, and channels. Developing high-quality conversion-focused content that delivers measurable impact on demand generation objectives (MQL/SQL) and drives both new provider acquisition and existing customer expansion and retention. Partnering with cross-functional teams (Sales, Product, Marketing, Data, Creative) to define and refine content themes that highlight Zocdocs POV, reinforce our value propositions, and integrate customer or third-party proof points. Repurposing long-form content into quick-bite formats for social media (LinkedIn), newsletters, lifecycle campaigns, and more to expand reach. Measuring performance across engagement, conversion, pipeline influence, and retention to inform optimization. Developing, or in some cases directing, on-brand, high-quality content that can be consumed in various ways (blogs, whitepapers, webinars, reports, infographics, videos, and more). Iterating continually by analyzing content performance data, testing new approaches, and re-engaging audiences with refreshed ideas. Youll be successful in this role if you 8+ years of B2B content marketing experience, ideally in a demand generation environment. Healthcare familiarity you understand industry segments, trends, and compliance considerations (a plus). Proven copywriting and editorial skills with a track record of producing content that converts. Knowledge of SEO, paid acquisition, lead nurturing, and lifecycle marketing tactics that enhance contents discoverability and performance. Strong analytical mindset you can interpret performance metrics, funnel data, and audience insights to drive data-driven optimizations. Exceptional communication (written and verbal), project management, and collaboration skills. Experience managing multiple projects in a fast-paced, high-growth environment. Benefits: Unlimited PTO 100% paid employee health benefit options Catered lunch everyday along with snacks (when back in office) Parental leave Cell Phone reimbursement Commuter Benefits Convenient Soho location Zocdoc is committed to fair and equitable compensation practices. Salary ranges are determined through alignment with market data. Base salary offered is determined by a number of factors including the candidates experience, qualifications, and skills. Certain positions are also eligible for variable pay and/or equity; your recruiter will discuss the full compensation package details. NYC Base Salary Range $125,000 $187,000 USD About us Zocdoc is the countrys leading digital health marketplace that helps patients easily find and book the care they need. Each month, millions of patients use our free service to find nearby, in-network providers, compare choices based on verified patient reviews, and instantly book in-person or video visits online. Providers participate in Zocdocs Marketplace to reach new patients to grow their practice, fill their last-minute openings, and deliver a better healthcare experience. Founded in 2007 with a mission to give power to the patient, our work each day in pursuit of that mission is guided by our six core values . Zocdoc is a private company backed by some of the worlds leading investors, and we believe were still only scratching the surface of what we plan to accomplish. Zocdoc is a mission-driven organization dedicated to building teams as diverse as the patients and providers we aim to serve. In the spirit of one of our core values - Together, Not Alone , we are a company that prides itself on being highly collaborative, and we believe that diverse perspectives, experiences and contributors make our community and our platform better. Were an equal opportunity employer committed to providing employees with a work environment free of discrimination and harassment. Applicants are considered for employment regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity, gender expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or any other class protected by applicable laws. Job Applicant Privacy Notice #J-18808-Ljbffr In Summary: Zocdoc is the leading healthcare marketplace that makes it easy to find and book in-person or virtual care in all 50 states, across +200 specialties and +12k insurance plans . As our Senior Content Marketing Manager, you will lead the creation, implementation, and optimization of a comprehensive content strategy . This strategy will attract, nurture, and convert our diverse healthcare audiences . En Español: Nuestra Misión de Salud debería funcionar para los pacientes, pero no lo hace. En su momento de necesidad, llaman directorios de seguros obsoletos. Luego esperan en espera. Después esperan semanas para el privilegio de una visita. Entonces esperen en una habitación diseñada exclusivamente para esperar. Luego espere a una factura sorpresa. En cualquier otra industria del consumidor, las compañías que ofrecen una experiencia tan pobre al cliente no sobrevivirían. Pero en la atención médica, los pacientes carecen de poder de mercado. Esto significa que se les espera que acepten lo inaceptable. La misión de Zocdocs es dar poder al paciente. Para hacerlo, hemos construido un mercado de salud líder que facilita encontrar y reservar cuidados personales o virtuales en todos los 50 estados, +200 especialidades y +12 planes de seguro. Al proporcionarle a los pacientes la capacidad de elegir e impulsarlos rápidamente. Esta estrategia atraerá, nutrirá y convertirá a nuestras diversas audiencias de atención médica durante todo el embudo de generación de demanda y ciclo de vida del cliente. Informando al Jefe de Marketing de Productos, impulsarás el crecimiento de la tubería y el compromiso con los clientes, mientras elevas nuestra voz de marca y estableces Zocdoc como líder de mercado. Usarás estrategias comprobadas como narración centrada en el cliente y distribución de contenido multicanal, mientras adoptas y pruebas oportunidades emergentes de IA. Disfrutarás de este papel si eres... curioso acerca de experimentar con nuevas ideas, desafiar suposiciones y adoptar AI para resolver problemas. ¡Excitado por construir un programa holístico de contenidos desde cero, dando forma a nuevos procesos y estrategios! Colaborar con equipos interfuncionales (Ventas, Producto, Marketing, Datos, Creatividad) para definir y refinar temas de contenido que destaquen Zocdocs POV, fortalecer nuestras propuestas de valor e integrar puntos de prueba de clientes o terceros. Reutilizar contenidos largos en formatos rápidos para redes sociales (LinkedIn), boletines informativos, campañas del ciclo de vida y más para ampliar el alcance. Medir el rendimiento a través del compromiso, la conversión, la influencia del pipeline y la retención para informar la optimización. Desarrollar, o en algunos casos dirigir, contenido de alta calidad dentro de la marca que se puede utilizar de varias maneras (blogs, whitepapers, webinars, informes, infografías, vídeos, etc.). Zocdoc está comprometido con prácticas de compensación justas y equitativas. Los rangos salariales se determinan mediante la alineación con los datos del mercado. Cada salario básico ofrecido es determinado por una serie de factores, incluida la experiencia, las calificaciones y el rendimiento de los candidatos. Ciertos puestos también son elegibles para un pago variable y / o equidad; su reclutador discutirá los detalles del paquete de indemnización. Zocdoc es una empresa privada respaldada por algunos de los principales inversores del mundo, y creemos que todavía estábamos solo rascando la superficie de lo que planeamos lograr. Zoc Doc es una organización impulsada por la misión dedicada a construir equipos tan diversos como los pacientes y proveedores que buscamos servir. En el espíritu de uno de nuestros valores fundamentales - Juntos, no solos , somos una compañía que se enorgullece de ser altamente colaborativa, y pensamos que diversas perspectivas, experiencias y contribuyentes hacen mejor nuestra comunidad y nuestra plataforma.