AutoNation is hiring: Manager, Public Relations in Fort Lauderdale

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AutoNation is one of the largest automotive retailers in the United States, offering innovative products, exceptional services, and comprehensive solutions, empowering our customers to make the best decisions for their needs. With a network of dealerships nationwide strengthened by a recognized brand, we offer a wide variety of new and used vehicles, customer financing, parts, and provide expert maintenance and repair services. Through DRV PNK, we have raised over $40 million for cancer-related causes, demonstrating our commitment to making a positive difference in the lives of our Associates, Customers, and the communities we serve.

So what do you say? Are you ready to be part of something big?

We are seeking a dynamic and strategic Public Relations Manager to elevate our corporate brand reputation, strengthen executive visibility, and align our internal values with compelling external messaging. This role will serve as the primary liaison with our PR agency, coordinating proactive media efforts, issue management, and storytelling initiatives that reflect the company’s purpose and DRIVE behaviors.

As the lead for our external communications efforts, you will work closely with internal communications, corporate affairs, and senior leaders to ensure a cohesive voice across all channels.

Key Responsibilities

Agency & Media Relations

• Act as the day-to-day point of contact for the company’s PR agency, ensuring alignment with strategic goals and messaging.
• Develop and review press materials, media lists, and briefing documents.
• Pitch and coordinate earned media opportunities aligned with business priorities and campaign themes.
• Lead media readiness planning and support for executive spokespeople.
  
  

Executive Visibility

• Create and execute visibility plans for senior leaders including media interviews, award nominations, and speaking opportunities.
  
  

Issues & Crisis Communications

• Partner with Legal, HR, and Operations to prepare reactive statements and response plans for potential reputational risks.
• Maintain and update a Crisis Communications Playbook; conduct scenario-based training annually.
  
  

Campaign & Content Support

• Ensure PR campaigns support larger company-wide efforts
• Monitor trends and news cycles to identify proactive storytelling opportunities that reflect brand purpose.
  
  

Team Leadership & Development

• Supervise and develop the Public Relations Specialist, providing growth opportunities and mentorship.
• Foster cross-functional collaboration with internal communications, marketing, HR, and corporate affairs teams.
  
  

Required Qualifications

• Bachelor’s degree in Communications, Public Relations, Journalism, or a related field
• 5-7 years of experience in PR, corporate communications, or media strategy (agency and in-house experience preferred)
• Proven success in managing PR agencies and building strong media relationships
• Experience working with executives on visibility and positioning
• Strong understanding of issue/crisis communications best practices
• Excellent writing, editing, and strategic thinking skills
  
  

Preferred Qualifications

• Automotive, retail, or Fortune 500 experience
• Working knowledge of ESG, philanthropy, or CSR communications
• Familiarity with internal comms strategy and cultural alignment initiatives
  
  

Key Competencies

• Strategic Planning & Execution
• Relationship Management (Media, Executives, Agency)
• Situational Awareness & Crisis Preparedness
• Leadership & Mentorship
• Cross-functional Collaboration
• Measurement and ROI-focused Reporting
  
  

Exciting Benefits And Perks Await You

• Competitive compensation and 401k matching
• Enjoy a healthy work-life balance with insurance plans (health, dental, vision) and maternity benefits.
• Associate purchase and discount programs for new and pre-owned vehicles, services, parts, collision, accessories, and AutoGear
• Access amazing deals and discounts through YouDecide, a website with offers from top providers and retailers
• Join our DRVPNK mission to raise and donate millions of dollars to cancer research and treatment, partnering with cancer charities nationwide
  
  

AutoNation is committed to creating a diverse, equitable, and inclusive environment in our workplace and the services we provide. We welcome candidates from all backgrounds who are passionate about making a positive impact. Even if you do not meet every requirement, we encourage you to apply. Join our team and help us foster a culture of belonging while contributing to our revolutionary work in the automotive industry. We value innovation, teamwork, and a commitment to making a positive impact in the world.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing, Public Relations, and Writing/Editing

• Industries

  Motor Vehicle Manufacturing

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