Marketing Specialist Job at swipejobs in Plainsboro Township

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Base pay range

$78.00/hr - $78.00/hr

Job Description:

Are you looking to put your expertise in Omnichannel orchestration to use? If you are an experienced media strategist ready to take ownership of innovative digital campaigns and drive impact in a collaborative environment, we encourage you to apply today!

Paid Media Strategist

Location: 800 Scudders Mill Rd, Plainsboro, NJ 08536

Duration: 1-Year Contract

Schedule: Hybrid - 3 days per week onsite

Pay: $78.15

Summary

Join a dynamic, fast-paced team in the Omnichannel Engagement department of a leading healthcare organization. As a Paid Media Strategist, you will play a critical role in developing and managing end-to-end media strategies across DTC (Direct to Consumer) and HCP (Healthcare Professional) channels. This role is ideal for someone passionate about digital marketing, data-driven decision-making, and executing innovative media campaigns in collaboration with cross-functional teams. You'll contribute to shaping patient and healthcare experiences through strategic engagement, optimization, and learning-based improvement.

Only Considering Candidates with the Following:

• Bachelor's degree in Marketing, Business, Communications, Information Technology, or related field (advanced degree preferred)
• 8+ years of paid media marketing experience
• Experience in multichannel paid marketing strategy and execution
• Strong background in digital media planning, optimization, and analytics
• Passion for media strategy in both DTC and HCP spaces
• Strong project management and cross-functional collaboration skills
• Highly organized with the ability to prioritize effectively and meet deadlines
• Experience managing media agencies and vendors
• Evidence of staying current and experimenting with emerging digital media trends
  
  

Job Duties

Strategic Media Planning

• Collaborate with brand and therapeutic leads to develop paid media plans aligned with organizational goals
• Work with internal stakeholders and media agencies to ensure execution and optimization of campaigns
• Translate business objectives into actionable media plans and present for approval
• Contribute to SEO/SEM strategy and media integration efforts
• Identify emerging channel opportunities and present strategic POVs
  
  

Media Budget Management

• Oversee and track media spend and ROI to ensure budget alignment
• Optimize media investments for efficiency and performance
• Support test-and-learn strategies and report campaign effectiveness
  
  

Cross-functional Collaboration

• Partner closely with Omnichannel Orchestration, Experience Ops, Brand teams, Procurement, CIandA, Legal, and Communications
• Participate in regular planning and status meetings with internal and external teams
  
  

Leadership and Innovation

• Contribute to broader channel strategy team initiatives
• Support leadership in identifying operational improvements and innovation pilots
• Leverage insights to drive forward-thinking campaigns and strategies
  
  

Corestaff powered by Swipejobs is a Women Owned company and an Equal Opportunity Employer. We believe we are best equipped to support our candidates and clients when we really know them. That means understanding, respecting, and valuing diversity- unique styles, experiences, identities, abilities, ideas and opinions- while being inclusive of all people.

$ 78.15/hr

Prof23

#Prof23

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Part-time

Job function

• Job function

  Marketing and Sales

• Industries

  Software Development

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