Paid Media Specialist - Advertising Job at Trilogy Analytics in California

This role is for Trilogy Analytics, a media agency serving clients in the film and entertainment industry.

(Trilogy analytics is a subsidiary of TBN)

*In-platform experience is a must.

Managing agency vendors does not qualify. We need this role to be in platforms making optimizations.

Detail-Oriented & Conscientious

Process-Driven & Quality-Focused

This role will manage client accounts. We are seeking an experienced data-driven Paid Advertising Specialist to manage ad campaigns across Google Ads, social media platforms. The ideal candidate will have a strategic mindset and be able to look at a campaign and come up with new tactics based on the data.

It's pretty straight forward, you'll be responsible for building and optimizing, paid ads campaigns in platform - across social media platforms: Meta, X, TikTok, Google, and others. Your analytical mindset and data-driven approach will be key in assessing campaign performance and making informed decisions to optimize our clients ROI.

Key Responsibilities:

• Paid Campaign Development: Design, build, and manage strategic paid media social campaigns across Meta, Twitter, TikTok, Google, and programatic.
• Conversion Tracking: Be able to Implement pixel and conversion tracking using GTM and GA4
• Optimization: Continuously monitor and optimize campaigns to ensure maximum performance and return on investment, adjusting bids, creatives, and strategies as necessary.
• Trend Analysis: Stay up-to-date with the latest social media and creative trends to ensure campaigns are innovative and competitive.
• Performance Analysis: Utilize data analytics to assess the performance of campaigns, identify areas of improvement, and report findings to internal stakeholders and clients.
• Budget Management: Manage and allocate budgets effectively across different platforms and campaigns to maximize efficiency and results.

Qualifications:

• Experience: 4+ years of experience in managing paid media campaigns across major platforms such as Meta, Twitter, TikTok, and Google. Entertainment advertising experience nice to have.
• Google and Meta ad experience is a must.
• Agency experience is required - with a focus on account paid media management.
• Skills: Strong Strategic skills with the ability to interpret data and generate actionable insights. Proficiency in using platforms like Google Analytics, Meta Ads Manager, Tag Manager, etc.
• Knowledge: In-depth understanding of the latest social media trends, creative trends, and digital marketing best practices.
• Excellent communication and team collaboration is a must.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing, Public Relations, and Writing/Editing

• Industries

  Advertising Services

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