E-commerce Paid & Digital Media Manager

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As the E-commerce Paid & Digital Media Manager, you will lead the strategy, execution, and optimization of all paid media and digital marketing efforts. Your primary focus will be driving revenue through customer acquisition and retention across key performance channels including Google, Meta, TikTok, YouTube, and more. Youll also play a supporting role in optimizing site merchandising to enhance the overall customer journey. This position is instrumental in shaping the growth of our two stores and expanding our reach to new audiences in a data-driven, efficient, and scalable way.

How you contribute:

• Plan, launch, manage, and optimize paid media campaigns across Google Ads, Meta (Facebook/Instagram), TikTok, YouTube, and other platforms.
• Develop data-driven strategies to acquire new customers and drive revenue, focusing on ROI and customer lifetime value.
• Manage and allocate budgets across channels with a strong focus on efficiency, scalability, and profitability.
• Partner with creative and e-commerce teams to develop compelling ad creatives and conversion-optimized landing pages.
• Build and manage segmented audiences and customer journey funnels across platforms.
• Oversee site merchandising, CRO (conversion rate optimization), and product page performance.
• Collaborate cross-functionally with internal stakeholders to ensure a consistent and seamless customer experience.
• Report on key KPIs using platforms such as GA4, Shopify Analytics, and native ad tools; extract actionable insights to inform strategy.
• Stay on top of digital marketing trends, paid media innovations, and competitor activity to keep campaigns cutting-edge.

You should have:

• 5+ years of experience in digital marketing or e-commerce, with a focus on paid media and performance.
• Proven track record managing ad budgets and delivering profitable results.
• Hands-on experience with Google Ads, Meta Ads Manager, TikTok Ads, Google Analytics, and Shopify.
• Strong analytical mindset with comfort working with data to make strategic decisions.
• Excellent communication, project management, and organizational skills.
• Ability to thrive in an ambiguous fast-paced, results-driven environment.
• Experience scaling a DTC brand or working in a high-growth startup.
• Knowledge of SEO, affiliate, influencer, or marketplace channels.

Why Join Us:

• Global Impactful Role: At Toho International, we combine our love for storytelling with cutting-edge e-commerce strategies, delivering exclusive products that connect our legendary brands with fans across the globe. Join our team, and be part of shaping the future of iconic properties like Godzilla, bringing them to life for new and devoted generations alike.
• Collaborative Environment: Work closely with a dynamic team, fostering growth and innovation in a supportive culture.
• Growth Opportunities: Join a company in expansion mode, offering avenues for career advancement and professional development.
• Recognition for your contributions! Enjoy competitive compensation and benefits packages, including 401k matching, generous vacation & parental leave, and much more!

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Entertainment Providers

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