Digital Marketing Strategist

Overview

The Digital Marketing Strategist is responsible for shaping and executing our holistic digital marketing strategy to drive lead generation, elevate brand visibility, and accelerate e-commerce performance. This player-coach role defines and delivers strategies that attract, engage, and convert our target audiences through innovative and data-driven approaches across owned, earned, and e-commerce channels.

Responsibilities

• Own the companys digital footprint, ensuring a cohesive, optimized, and high-performing online presence across all channels.
• Manage and optimize customer segmentation, campaign performance tracking, and reporting within HubSpot, ensuring data integrity and actionable insights.
• Develop and refine strategic digital campaign plans with objectives, target audiences, messaging, channel mix, and KPIs; directly implement and manage campaigns from concept to execution.
• Develop and optimize advanced digital acquisition strategies across earned, owned, paid, and e-commerce media to maximize reach and conversion.
• Manage website optimization and e-commerce functionality to deliver an exceptional user experience and lead capture performance, including content management system and e-commerce platform work.
• Own paid media strategy, planning, execution, and optimization across platforms (e.g., Google Ads, social advertising), managing budgets to maximize ROI.
• Develop a minimum viable plan (MVP) for an influencer pipeline and execute a proof-of-concept campaign to demonstrate effectiveness.
• Lead SEO and content strategy, including keyword research, on-page and technical SEO, and content creation; manage email marketing campaigns with advanced segmentation for nurturing and promotions.
• Analyze digital marketing performance using HubSpot analytics, e-commerce data, and paid media dashboards; provide regular KPI, ROI reports, and actionable recommendations.
• Manage social presence (primarily LinkedIn), engage with industry professionals, build brand authority, and generate leads through content and community management.

Requirements

• Bachelors degree in Marketing, Communications, Business, or a related field
• 35 years of experience in digital marketing, preferably in a strategy or campaign management role
• Strong communication and presentation skills
• Analytical mindset with creative thinking
• Ability to manage multiple projects and stakeholders
• Comfortable making data-driven decisions

Core Experience & Knowledge

• Strategic planning: multichannel marketing strategy development
• Digital advertising: experience with Google Ads, Meta, LinkedIn Ads
• SEO & SEM: understanding of organic and paid search
• Content strategy: guiding or creating content for blogs, social media, video
• Analytics & data interpretation: proficient with Google Analytics and campaign tracking
• CRM & email marketing tools: familiar with HubSpot, Salesforce, or Mailchimp
• Marketing automation: understanding of workflows, segmentation, nurture sequences

Bonus or Preferred Qualifications

• Google Ads and/or Analytics certifications
• Experience with A/B testing and CRO
• Familiarity with HTML/CSS or CMS platforms like WordPress
• Experience in e-commerce, B2B, or verticals such as healthcare, education, or SaaS

Benefits

PURIS offers a comprehensive benefits package including medical insurance; dental and vision coverage; digital health care; life and short-term disability insurance; retirement plan contributions; PTO and paid holidays. Details vary by location and eligibility.

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