PURIS
Overview
The Digital Marketing Strategist is responsible for shaping and executing our holistic digital marketing strategy to drive lead generation, elevate brand visibility, and accelerate e-commerce performance. This player-coach role defines and delivers strategies that attract, engage, and convert our target audiences through innovative and data-driven approaches across owned, earned, and e-commerce channels. Responsibilities
Own the company’s digital footprint, ensuring a cohesive, optimized, and high-performing online presence across all channels. Manage and optimize customer segmentation, campaign performance tracking, and reporting within HubSpot, ensuring data integrity and actionable insights. Develop and refine strategic digital campaign plans with objectives, target audiences, messaging, channel mix, and KPIs; directly implement and manage campaigns from concept to execution. Develop and optimize advanced digital acquisition strategies across earned, owned, paid, and e-commerce media to maximize reach and conversion. Manage website optimization and e-commerce functionality to deliver an exceptional user experience and lead capture performance, including content management system and e-commerce platform work. Own paid media strategy, planning, execution, and optimization across platforms (e.g., Google Ads, social advertising), managing budgets to maximize ROI. Develop a minimum viable plan (MVP) for an influencer pipeline and execute a proof-of-concept campaign to demonstrate effectiveness. Lead SEO and content strategy, including keyword research, on-page and technical SEO, and content creation; manage email marketing campaigns with advanced segmentation for nurturing and promotions. Analyze digital marketing performance using HubSpot analytics, e-commerce data, and paid media dashboards; provide regular KPI, ROI reports, and actionable recommendations. Manage social presence (primarily LinkedIn), engage with industry professionals, build brand authority, and generate leads through content and community management. Requirements
Bachelor’s degree in Marketing, Communications, Business, or a related field 3–5 years of experience in digital marketing, preferably in a strategy or campaign management role Strong communication and presentation skills Analytical mindset with creative thinking Ability to manage multiple projects and stakeholders Comfortable making data-driven decisions Core Experience & Knowledge
Strategic planning: multichannel marketing strategy development Digital advertising: experience with Google Ads, Meta, LinkedIn Ads SEO & SEM: understanding of organic and paid search Content strategy: guiding or creating content for blogs, social media, video Analytics & data interpretation: proficient with Google Analytics and campaign tracking CRM & email marketing tools: familiar with HubSpot, Salesforce, or Mailchimp Marketing automation: understanding of workflows, segmentation, nurture sequences Bonus or Preferred Qualifications
Google Ads and/or Analytics certifications Experience with A/B testing and CRO Familiarity with HTML/CSS or CMS platforms like WordPress Experience in e-commerce, B2B, or verticals such as healthcare, education, or SaaS Benefits
PURIS offers a comprehensive benefits package including medical insurance; dental and vision coverage; digital health care; life and short-term disability insurance; retirement plan contributions; PTO and paid holidays. Details vary by location and eligibility.
#J-18808-Ljbffr
The Digital Marketing Strategist is responsible for shaping and executing our holistic digital marketing strategy to drive lead generation, elevate brand visibility, and accelerate e-commerce performance. This player-coach role defines and delivers strategies that attract, engage, and convert our target audiences through innovative and data-driven approaches across owned, earned, and e-commerce channels. Responsibilities
Own the company’s digital footprint, ensuring a cohesive, optimized, and high-performing online presence across all channels. Manage and optimize customer segmentation, campaign performance tracking, and reporting within HubSpot, ensuring data integrity and actionable insights. Develop and refine strategic digital campaign plans with objectives, target audiences, messaging, channel mix, and KPIs; directly implement and manage campaigns from concept to execution. Develop and optimize advanced digital acquisition strategies across earned, owned, paid, and e-commerce media to maximize reach and conversion. Manage website optimization and e-commerce functionality to deliver an exceptional user experience and lead capture performance, including content management system and e-commerce platform work. Own paid media strategy, planning, execution, and optimization across platforms (e.g., Google Ads, social advertising), managing budgets to maximize ROI. Develop a minimum viable plan (MVP) for an influencer pipeline and execute a proof-of-concept campaign to demonstrate effectiveness. Lead SEO and content strategy, including keyword research, on-page and technical SEO, and content creation; manage email marketing campaigns with advanced segmentation for nurturing and promotions. Analyze digital marketing performance using HubSpot analytics, e-commerce data, and paid media dashboards; provide regular KPI, ROI reports, and actionable recommendations. Manage social presence (primarily LinkedIn), engage with industry professionals, build brand authority, and generate leads through content and community management. Requirements
Bachelor’s degree in Marketing, Communications, Business, or a related field 3–5 years of experience in digital marketing, preferably in a strategy or campaign management role Strong communication and presentation skills Analytical mindset with creative thinking Ability to manage multiple projects and stakeholders Comfortable making data-driven decisions Core Experience & Knowledge
Strategic planning: multichannel marketing strategy development Digital advertising: experience with Google Ads, Meta, LinkedIn Ads SEO & SEM: understanding of organic and paid search Content strategy: guiding or creating content for blogs, social media, video Analytics & data interpretation: proficient with Google Analytics and campaign tracking CRM & email marketing tools: familiar with HubSpot, Salesforce, or Mailchimp Marketing automation: understanding of workflows, segmentation, nurture sequences Bonus or Preferred Qualifications
Google Ads and/or Analytics certifications Experience with A/B testing and CRO Familiarity with HTML/CSS or CMS platforms like WordPress Experience in e-commerce, B2B, or verticals such as healthcare, education, or SaaS Benefits
PURIS offers a comprehensive benefits package including medical insurance; dental and vision coverage; digital health care; life and short-term disability insurance; retirement plan contributions; PTO and paid holidays. Details vary by location and eligibility.
#J-18808-Ljbffr