Pasona NA
Marketing Manager Job Num: 58536
Job Description
Position: Marketing Manager
Company Type: Entertainment
Location: Brea, CA
Employment Type: Full-time (Exempt)
Working Hours: Standard business hours; flexibility required for business trips and events
Salary: $75-81K
About the Company
Our client is a multicultural entertainment company that operates across digital, media, and gaming platforms. The company produces and promotes interactive content, including anime, games, and comics, for a diverse international audience.
Position Summary
The Marketing Manager is responsible for leading and executing marketing initiatives across digital platforms, with a particular focus on mobile app development, app maintenance, and user engagement.
This role ensures compliance with all applicable privacy and accessibility regulations (CCPA, CRPA, ADA) across the company's website, mobile applications, and social media channels.
The ideal candidate combines strategic creativity, technical understanding, and regulatory awareness, ensuring all marketing efforts are impactful, compliant, and aligned with the company's brand vision.
Key Responsibilities
Digital & Mobile Marketing
Education & Experience
As part of an entertainment company, this role may involve exposure to media materials such as anime, games, manga, and comics, which may include mature or sensitive content (e.g., strong language, nudity, or depictions of violence).
Applicants should be comfortable handling such materials as part of their professional responsibilities.
(Note: All work is performed in compliance with company policy and applicable laws.)
Work Environment & Travel Requirements
Job Details
City: Brea
State: CA
Job Type: Permanent Job
Salary High: 75000.00
Salary Low: 80000.00
Languages: English
Hours of Operation: 9:00~18:00
Benefits:
Contact Information
Job Owner: Yurie Doro
Job Owner Email : ydoro@pasona.com
Sales / Marketing
Job Description
Position: Marketing Manager
Company Type: Entertainment
Location: Brea, CA
Employment Type: Full-time (Exempt)
Working Hours: Standard business hours; flexibility required for business trips and events
Salary: $75-81K
About the Company
Our client is a multicultural entertainment company that operates across digital, media, and gaming platforms. The company produces and promotes interactive content, including anime, games, and comics, for a diverse international audience.
Position Summary
The Marketing Manager is responsible for leading and executing marketing initiatives across digital platforms, with a particular focus on mobile app development, app maintenance, and user engagement.
This role ensures compliance with all applicable privacy and accessibility regulations (CCPA, CRPA, ADA) across the company's website, mobile applications, and social media channels.
The ideal candidate combines strategic creativity, technical understanding, and regulatory awareness, ensuring all marketing efforts are impactful, compliant, and aligned with the company's brand vision.
Key Responsibilities
Digital & Mobile Marketing
- Lead marketing strategy and execution for the company's mobile applications, including feature development, user acquisition, and retention campaigns.
- Manage ongoing maintenance of mobile apps to ensure functionality, usability, and performance.
- Develop and implement digital marketing campaigns across web, app, and social media platforms.
- Update and manage content for websites and mobile applications in coordination with business and creative teams.
- Ensure compliance with CCPA, CRPA, and ADA across all digital properties, working closely with Legal and IT.
- Partner with cross-functional teams to produce engaging and accessible digital content.
- Track, analyze, and report performance metrics, providing actionable insights for optimization.
- Manage marketing budgets and ensure projects are delivered on time and within scope.
- Research and adopt emerging marketing technologies, privacy tools, and accessibility standards.
- Lead and mentor the Marketing & Design team.
- Oversee multiple marketing projects simultaneously, ensuring timely delivery and quality control.
- Create detailed project plans, manage resources, and track progress against objectives.
- Identify risks and proactively implement mitigation strategies.
- Communicate project updates to senior management and stakeholders.
- Evaluate tools, vendors, and platforms to enhance marketing operations.
Education & Experience
- Bachelor's degree in Marketing, Communications, Business, IT, or a related field.
- Minimum 5 years of experience in marketing and 5 years in management roles.
- Strong understanding of mobile app development cycles and app store marketing.
- Proven success in developing and executing digital marketing campaigns.
- Familiarity with privacy laws (CCPA, CRPA) and accessibility standards (ADA).
- Basic technical knowledge of HTML, CSS, and JavaScript.
- Hands-on experience with Google Tag Manager (GTM), GA4, and server-side tracking.
- (Preferred) Experience with Consent Management Platforms (CMP) and Google Consent Mode configuration.
- Strong analytical and problem-solving skills; data-driven approach to marketing.
- Excellent leadership, organization, and multitasking abilities.
- Proficiency in Microsoft Office and project management tools.
- Excellent verbal and written communication skills; professional demeanor.
- Experience in evaluating vendors, tools, and managing budgets.
As part of an entertainment company, this role may involve exposure to media materials such as anime, games, manga, and comics, which may include mature or sensitive content (e.g., strong language, nudity, or depictions of violence).
Applicants should be comfortable handling such materials as part of their professional responsibilities.
(Note: All work is performed in compliance with company policy and applicable laws.)
Work Environment & Travel Requirements
- Typical office environment; reasonable accommodations will be provided as required by law.
- Occasional travel to various sites, approximately once per month.
- Local travel by car required; domestic travel may include conventions and grand openings.
- Flexibility for weekend or extended hours may be required based on event schedules.
Job Details
City: Brea
State: CA
Job Type: Permanent Job
Salary High: 75000.00
Salary Low: 80000.00
Languages: English
Hours of Operation: 9:00~18:00
Benefits:
Contact Information
Job Owner: Yurie Doro
Job Owner Email : ydoro@pasona.com