Digital Marketing Manager - Irving TX

Digital Marketing Manager JOB SUMMARY The Digital Marketing Manager would report directly to the Senior Vice President- Marketing and be responsible for the successful use of digital tools including the company webpage, search engine optimization, identifying potential customers and opportunities through databases, email campaigns, social media, and electronic forms. They would also be responsible for measuring and reporting the performance of all campaigns. Essential Functions Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns. Designs, builds, and maintains our social media presence. Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs). Identifies trends and insights and optimizes spend and performance based on the insights. Brainstorms new and creative growth strategies through digital marketing. Plans, executes, and measures experiments and conversion tests. Collaborate with internal teams to create landing pages and optimize user experience. Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. Identifies critical conversion points and drop off points and optimizes user funnels. Collaborates with agencies and other vendor partners. Evaluates emerging technologies and implements best practices Provides thought leadership and perspective for adoption where appropriate. Performs other duties as assigned Complies with all policies and standards QUALIFICATIONS Education Bachelor's Degree in Marketing Degree or similar preferred

Work Experience 7-9 years of Professional Experience with proven working experience in digital marketing preferred. Graphic Design experience a plus, software proficiency a plus, experience with customer experience journey a plus.

PHYSICAL DEMANDS/WORKING CONDITIONS Physical Demands Category: Stationary Position - Constantly Move/Traverse - Occasionally Stationary Position/Seated - Constantly Transport/Lifting - Occasionally Transport/Carrying - Occasionally Exerting Force/Pushing - Occasionally Exerting Force/Pulling - Occasionally Ascend/Descend - Occasionally Balancing - Occasionally Position Self/Stooping - Occasionally Position Self/Kneeling - Occasionally Position Self/Crouching - Occasionally Position Self/Crawling - Occasionally Reaching - Occasionally Handling - Occasionally Grasping - Occasionally Feeling - Occasionally Communicate/Talking - Constantly Communicate/Hearing - Constantly Repetitive Motions - Constantly Coordination - Occasionally

Travel Requirements Estimated Amount Brief Description 25% May need to be present at video shooting

The Company is an Equal Opportunity Employer that complies with the laws and regulations set forth under EEOC. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. EOE AA M/F/VET/Disability #J-18808-Ljbffr