Digital Marketing Manager - Irving TX

JOB SUMMARY
The Digital Marketing Manager reports directly to the Senior Vice President of Marketing and is responsible for leveraging digital tools such as the company webpage, search engine optimization, databases, email campaigns, social media, and electronic forms. They will also measure and report on the performance of all campaigns.

Essential Functions
- Plan and execute web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
- Design, build, and maintain social media presence.
- Measure and report campaign performance against goals (ROI and KPIs).
- Identify trends and insights to optimize spend and performance.
- Develop new growth strategies through digital marketing.
- Conduct experiments and conversion tests.
- Collaborate with internal teams to create landing pages and improve user experience.
- Use analytics to evaluate customer experience across channels.
- Identify and optimize critical conversion and drop-off points.
- Work with agencies and vendors.
- Evaluate emerging technologies and adopt best practices.
- Provide thought leadership on digital marketing.
- Perform other duties as assigned.
- Comply with all policies and standards.

QUALIFICATIONS
- Education: Bachelor's Degree in Marketing or similar preferred.
- Work Experience: 7-9 years in digital marketing, with experience in graphic design, software, and customer journey preferred.

PHYSICAL DEMANDS/WORKING CONDITIONS
- Stationary position: Constantly
- Moving/traversing: Occasionally
- Seated: Constantly
- Transporting/lifting: Occasionally
- Reaching, handling, grasping, feeling: Occasionally
- Communicating and hearing: Constantly
- Repetitive motions: Constantly
- Other physical activities as listed: Occasionally

Travel Requirements
- Estimated 25%, may need to attend video shoots.

The company is an Equal Opportunity Employer...