Modern Auto CO is hiring: Social Media Specialist in Winston-Salem

This is a full-time role Monday-Friday at our offices located in Winston-Salem, NC with optional hybrid days on Tuesday and Thursday.

The primary responsibility for this role is to manage organic social media strategy, administrate all accounts, provide reporting on performance, and to manage the company’s reputation management program. This applies to all stores in the Modern Automotive network.

Key Responsibilities:

Social Media

- Primarily operating across Meta properties; facebook, and Instagram

- Creates monthly content calendar

- Helps to populate and follows content roadmap

- Upholds Modern brand guidelines with relevant content

- Ensures OEM compliance with all content and posts

- Works directly with leads at stores to create content for social media as necessary

- Leads the development of a monthly dashboard to measure performance utilizing social scheduling platforms e.g. Sprout Social, or SocialHP

- Procures relevant industry and consumer content

- Establishes a posting cadence, with consideration to network events, holidays, micro-seasons, and proven tactics

- Ensure all accounts are active and functional

- Administrates access for team and vendors on all social media

- Leads administration of any technology for social media via tests and/or formal launches

- Helps explore and test new platforms and tools

- Acts as lead with Reputation Management provider

- Liaison for RepMan between provider and stores

Required Skills, Experience, and Education

- Needs to be comfortable owning the process and operating with given directions

- Must be well-versed with Meta business manager and the functional tools within facebook and Instagram

- Familiarity with SproutSocial or similar programs is desired

- Familiarity with YouTube is a plus

- Must work well with a team dynamic and embrace collaboration

- Attention to detail is vital for compliance purposes

- Occasional travel regionally to our network of stores

- Degree in Marketing or Business Administration preferred, but not required if work experience qualifies

- Automotive experience preferred but not required

Modern offers a professional work environment and a competitive compensation and benefits package, including:

• Healthcare benefits: medical, dental, vision, flexible spending account, voluntary life insurance, disability, accident, and specified disease insurance
• 401K eligibility after one year of service
• Paid holidays and Paid Time Off

Make your next career move with Modern. At Modern, no matter how things change, our commitment to our employees and customers stays the same.

Equal Opportunity and Drug-free Workplace Employer

Equal Opportunity Employer

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