Great HealthWorks, Inc.
Great HealthWorks, Inc. is hiring: Media Performance Analyst in Fort Lauderdale
Great HealthWorks, Inc., Fort Lauderdale, FL, US, 33336
Job Description
Job Description
How You Will Make an Impact
- Media Performance Analyst will use audience research and segmentation insights to help shape omni-channel media strategies, spanning linear, CTV, and digital platforms.
- Monitor budgets and pacing, making sure campaigns stay on track and deliver strong results for the investment.
- Media Performance Analyst will keep media schedules up to date and assist with testing out new channels and creative formats.
- Dive into performance data to track ROI and support attribution analysis—helping the team understand what’s driving results.
- Build clean, actionable reports and dashboards that translate data into insights for both internal teams and leadership.
- Media Performance Analyst will support reconciliation of media buys, checking that invoices match what was purchased and ensuring everything aligns with budgets.
- Collaborate closely with media buyers, creative, and finance to keep campaigns running smoothly and efficiently.
- Media Performance Analyst will coordinate with media partners and internal stakeholders to make sure goals, timelines, and deliverables are aligned.
What We Offer
- Amazing opportunities for career progression
- Dynamic, fun, entrepreneurial and diverse culture
- Medical (Choice Plus or HSA) & Prescription Drug, Dental (DHMO or DPPO), Vision, and Ancillary options
- Health and wellness are a top priority – committed to self-care
- 401(k) (100% match (dollar-for-dollar) up to 6% of salary deferrals)
- 2 Company-Wide Breaks, Summer & Winter
- Generous Paid Time Off and Paid Holidays
- Volunteer Time
- Employer Paid Life Insurance, Short-Term Disability, Long-Term Disability,
- Health Savings Account (company contributes $65 monthly)
- Employee Assistance Program
- Business casual atmosphere – jeans and sneakers are okay by us
What You Bring to the Table
- Bachelor’s degree in marketing, Advertising, Business, or a related field.
- 2–5 years of experience in media, analytics, or marketing support roles.
- Strong analytical and quantitative skills; confident working with data, numbers, and performance metrics.
- Proficient in Microsoft Excel (including pivot tables, Power Query, and macros/VBA).
- Comfortable using tools such as Google Analytics, Tableau, Power BI, or similar data visualization platforms.
- Experience in media analytics and reporting; cross-platform campaign experience is a plus.
- Familiarity with CTV, digital media buying, or omni-channel strategy preferred.
- Understanding of AI tools for media optimization, including Multi-Touch Attribution (MTA) or Marketing Mix Modeling (MMM), is a plus.
EOE, DFWP
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