Marketing Manager Job at Robert Half in Burlingame

Our client is seeking a Marketing Manager on-site in Burlingame, California. This position will oversee comprehensive marketing strategies and firm-wide events aimed at strengthening brand visibility, enhancing reputation, and achieving business development goals. This role combines strategic planning with hands-on execution in a dynamic legal environment.

Responsibilities:

• Maintain consistency with brand guidelines across all materials while identifying opportunities for brand enhancement.
• Develop and oversee marketing assets like brochures, press releases, newsletters, articles, and presentations.
• Manage website updates, SEO, email marketing campaigns, and social media accounts. Analyze digital performance and recommend optimizations.
• Establish and maintain relationships with industry and mainstream media outlets. Draft press releases, coordinate interviews, and secure thought-leadership opportunities for attorneys.
• Identify market trends and competitive insights to adjust strategies accordingly.
• Develop and oversee the firm's marketing budget efficiently.
• Review sponsorship opportunities and provide strategic recommendations for activating and maximizing impact.
• Partner with attorneys to identify new business opportunities.
• Craft customized marketing materials for client proposals and pitches.
• Assist attorneys in preparing for speaking engagements and presentations.

• Bachelor’s degree in Marketing, Communications, Journalism, or related fields.
• Proven experience in marketing and event management, ideally within a legal or professional services setting.
• Expertise in social media platforms (LinkedIn, Twitter, Facebook, Instagram, YouTube) and using associated management tools efficiently.
• Strong writing, editing, and oral communication skills.
• Skilled in graphic design platforms (Canva, Adobe Creative Suite) for visually appealing content creation.
• Excellent organization, multitasking, and time management abilities.
• Ability to navigate online marketing initiatives with knowledge of legal compliance standards (e.g., ethics for communication).