The Home Depot is hiring: Sr. SEO/SEM Analyst - The Company Store in Trenton
The Home Depot, Trenton, NJ, United States, 08628
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Join to apply for the Sr. SEO/SEM Analyst - The Company Store role at The Home Depot
This range is provided by The Home Depot. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range
$70,000.00/yr - $170,000.00/yr
Req147754
Position Purpose
This role offers a unique opportunity within a fast-paced, entrepreneurial environment supported by the resources and stability of a major retailer — The Home Depot — through its acquisition of The Company Store, a 114-year-old, leading online bedding company. The position is responsible for the day-to-day planning and execution of digital marketing initiatives, with a strong focus on SEO and SEM strategies to drive online sales and brand awareness for The Company Store. The individual will collaborate closely with cross-functional teams, including merchandising, site, and marketing, to successfully launch new products, optimize existing offerings, and execute seasonal campaigns and promotional events. This role demands a strategic thinker with a hands-on approach to implementing marketing programs that directly impact revenue growth and customer engagement.
Key Responsibilities
- 30% Campaign Planning: Planning and executing marketing plans for organic and paid search. Campaign planning, ongoing optimizations and weekly reporting. Partner with Advertising, Marketing, Merchandising & Operations.
- 20% Vendor Management: Manage outside vendors and agencies to ensure execution of programs and tactics on time and within budget. Manage projects and the allotment of money to meet budgetary and segment goals.
- 20% Keyword Research: Perform keyword research in coordination with company business objectives to optimize existing content and uncover new opportunities.
- 20% Manage Spend: Projecting and tracking Return-on-investment (ROI) and sales for initiatives.
- 10% Coordinate Best Practices: Educate organization regarding organic and paid search marketing programs.
- This position reports to the Paid Media Sr. Manager.
- This position has 0 direct reports.
- Typically requires overnight travel less than 10% of the time.
- Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.
- Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
- Must be eighteen years of age or older.
- Must be legally permitted to work in the United States.
- 4-5+ years of hands-on experience in Search Marketing (SEO and/or Paid Search), with a proven track record of driving significant traffic growth, generating high-quality opportunities, and contributing to pipeline and revenue.
- Strong cross-functional collaboration skills, with the ability to work effectively with content, demand generation, paid media, and product teams.
- Proven ability to thrive in a fast-paced environment, consistently meeting deadlines and delivering high-quality work.
- Excellent communication skills, with the ability to clearly articulate the strategic value and business impact of SEO and/or Paid Search initiatives to both technical and non-technical stakeholders.
- Deep understanding of search engine algorithms, ranking factors, and SEO/Paid Search best practices.
- Expertise in SEM bid strategies and hands-on experience with tools such as SA360, Google Ads, Microsoft Advertising etc.
- Advanced proficiency in SEO tools and automation platforms, including GA4, Google Search Console, Looker Studio, SEMrush, Screaming Frog, or similar.
- Working knowledge of HTML, CSS, and JavaScript, particularly as they pertain to technical SEO implementation and troubleshooting.
- Experience with SEO attribution modeling, demonstrating the ability to measure and prove the impact of SEO initiatives on pipeline and revenue.
- The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.
- No additional education
- 3
- No additional years of experience
- None
- None
- None
- Action Oriented - Taking on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm
- Being Resilient - Rebounding from setbacks and adversity when facing difficult situations
- Business Insights - Applying knowledge of business and the marketplace to advance the organization's goals
- Collaborates - Building partnerships and working collaboratively with others to meet shared objectives
- Communicates Effectively - Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences
- Decision Quality - Making good and timely decisions that keep the organization moving forward
- Drives Results - Consistently achieving results, even under tough circumstances
- Plans and Aligns - Planning and prioritizing work to meet commitments aligned with organizational goals
- Resourcefulness - Securing and deploying resources effectively and efficiently
Seniority level
Seniority level
Not Applicable
Employment type
Employment type
Full-time
Job function
Job function
Information TechnologyIndustries
Consumer Services
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