Botany and Plant Pathology Department at Purdue University is hiring: Paid Media
Botany and Plant Pathology Department at Purdue University, West Lafayette, IN, United States, 47907
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Job Summary
Purdue University is seeking a highly motivated and detail-oriented Paid Media Specialist to join Purdue Brand Studio, Purdue’s in-house marketing agency. This role will play a key part in supporting the planning, execution, and operational needs of paid media campaigns for Purdue University. The ideal candidate will have foundational experience in media planning and ad operations, a strong understanding of media strategy, and a passion for driving measurable results.
Job Description
Job Summary
Purdue University is seeking a highly motivated and detail-oriented Paid Media Specialist to join Purdue Brand Studio, Purdue’s in-house marketing agency. This role will play a key part in supporting the planning, execution, and operational needs of paid media campaigns for Purdue University. The ideal candidate will have foundational experience in media planning and ad operations, a strong understanding of media strategy, and a passion for driving measurable results.
As a key member of the Purdue paid media team, the Paid Media Specialist will:
- Gather and analyze audience insights and media consumption trends to inform campaign strategies
- Assist in the development of comprehensive media plans across traditional and digital channels
- Be well-versed in ad offerings and campaign setup within Google Ads and all social platforms
- Manage contracts and invoices across internal teams and external vendors
Drive awareness and visibility for Purdue University – apply today!
About Us
When you join Purdue University, you join a community that keeps moving forward. For more than 150 years, we’ve been known for not only our groundbreaking work in STEM research, but also for our collective imagination, ingenuity and innovation.
What We’re Looking For
Education and Experience
Qualified Candidates Will Need
- Bachelor’s degree, preferably with a concentration in marketing, advertising, or communications
- Four (4) years of experience in media planning
- In lieu of degree, consideration will be given to an equivalent combination of related education and required work experience; Associate's + 2.5 years' experience or HS/GED + 4.5 years of experience
- Proficient in various research tools
- Strong proficiency within Excel
- Excellent communication and presentation skills to deliver media strategies and insights
- Knowledgeable of Google Ads (YouTube), Meta, and LinkedIn advertising platforms
- Strong project management skills, with the ability to prioritize and adapt in a fast-paced, dynamic environment
- Media agency experience
- Purdue will not sponsor employment authorization for this position
- A background check will be required for employment in this position
- FLSA: Exempt (Not Eligible For Overtime)
- Retirement Eligibility: Defined Contribution Waiting Period
Purdue is a community built on collaboration, with global perspectives, Boilermaker pride and endless opportunity to live, learn and grow. Join us and contribute to our culture.
Follow Purdue University on YouTube to explore inspiring content that celebrates Boilermaker pride and showcases our relentless pursuit of the next giant leap https://www.youtube.com/@PurdueUniversity
Purdue University is an EOE/AA employer.
Seniority level
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Mid-Senior level
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Marketing, Public Relations, and Writing/EditingIndustries
Higher Education
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