Marketing Director Job at Cornett Roofing in Franklin

Salary: $90,000-$110,000

Job Title: Marketing Director Construction & Manufacturing

Location: Franklin Indiana
Department: Marketing
Reports To: VP of Business Development
Compensation Range: $90,000 $110,000 (base)

Position Overview:

We are seeking a strategic, hands-on Marketing Manager to develop and execute marketing initiatives across two core divisions:

• A $7M commercial and residential contracting company
• A $2M+ and scaling metal manufacturing business

This role is ideal for a versatile marketer who thrives in B2B environments, understands industrial sales cycles, and can build and run a lean, high-impact marketing engine that supports lead generation, brand visibility, and revenue growth.

Key Responsibilities:

Marketing Strategy & Leadership

• Develop unified and division-specific marketing plans aligned with growth targets
• Establish KPIs to measure brand performance and lead generation ROI
• Report progress and insights directly to leadership team

Lead Generation & Sales Support

• Build and manage inbound lead funnels (web, Google Ads, SEO, email)
• Create and refine sales enablement tools: decks, case studies, brochures, proposal templates
• Coordinate CRM campaigns to nurture leads and support sales reps

Digital Marketing & Content

• Oversee company websites (UX, SEO, analytics, updates)
• Manage Google Ads, SEO/SEM, LinkedIn, Facebook, and YouTube marketing
• Produce written, visual, and video content tailored to each divisions audience (contractors, developers, purchasing agents, etc.)

Branding & Collateral

• Maintain consistent brand identity across all channels
• Develop trade show displays, signage, truck graphics, business cards, and uniforms
• Manage professional photography, video production, and drone content as needed

Market Intelligence

• Conduct competitor research, industry trend tracking, and client feedback analysis
• Identify opportunities in new verticals or territories

Qualifications:

• Bachelors degree in Marketing, Business, Communications, or related field
• 5+ years of B2B marketing experience (construction or manufacturing strongly preferred)
• Strong knowledge of digital marketing tools (Google Ads, Analytics, SEO, HubSpot or similar CRM)
• Experience building lead generation systems and working alongside sales teams
• Solid understanding of industrial/construction buyer behavior
• Excellent writing, editing, and visual storytelling skills

Preferred Skills:

• Familiarity with project management software (Asana, Trello, Monday.com)
• Adobe Creative Suite or Canva proficiency
• Video marketing or drone footage experience
• Trade show marketing experience (e.g., FabTech, CONEXPO)

Career Growth:

This role is designed to evolve into a Marketing Director position as the business scales, with the opportunity to build a team (e.g., content creator, ad specialist, or marketing coordinator) over time.

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