We Are Rally is hiring: Digital Advertising Specialist in Los Angeles

CALLING ALL BIG-HEARTED, BIG THINKING PEOPLE. ARE YOU READY TO DO THE BEST WORK OF YOUR LIFE? We seek strategists, creators, and communicators ready to do some heavy lifting—folks who aren’t afraid to break glass and who thrive in collaboration. Those who bring conviction but can still see both sides of a coin. Because that’s how real progress gets made. Join us. Who We Are RALLY is an advocacy communications agency. And at our core, we are advocates. Our entire business model—from our team, to our craft, to the clients we partner with—is designed to shape a better tomorrow. We take on the most complex political, cultural, and social challenges. Even when the path forward is rough or uncertain, we start with what if we… and keep going until change is possible. We are restless and relentless when it comes to our work because the outcomes matter to us. And so many others. RALLY partners with those driving change across today’s most pressing issues, from education and environmental justice to economic equity, gun violence prevention, healthcare access, LGBTQIA+ rights, women’s rights, and more. Whether serving as the agency of record for day-to-day communications, raising leaders’ profiles, or guiding organizations through a crisis, we are co-pilots through thick and thicker. Combining our passion as advocates with research, cultural insights, strategy, and multichannel communications, we change the way people think and act around today’s biggest social and political challenges. How We Work We work alongside leading foundations, advocacy organizations, philanthropists, and mission-aligned companies to influence policy, shift public opinion, and shape the conversation. Our team helps: Craft bold strategies to move issues forward Design and launch communications campaigns that resonate Build and run digital efforts that drive action Create powerful visual identities, stories, and content that spark connection Changing minds on the toughest issues of our time takes more than facts or flash. In today’s crowded landscape, only a rare mix breaks through: deep issue fluency, proven persuasion tactics, and emotional and cultural resonance. We do inventive. We do creative. We do whatever it takes—and we don’t stop until we win. That’s the RALLY edge—and it’s how we drive real impact. DIGITAL ADVERTISING SPECIALIST RALLY is seeking a Digital Advertising Specialist to join our team and lead the development, execution, and optimization of digital advertising campaigns across social, search, and programmatic platforms. This role will be responsible for building media plans, overseeing ad buys, managing performance, and guiding day-to-day implementation across a variety of client accounts. The Digital Ads Specialist will also handle tag management, reporting and analytics, creative troubleshooting, and vendor and partner coordination. This position sits on RALLY’s growing digital team and will collaborate closely with account leads, designers, and strategists to deliver high-impact campaigns. The role also presents an opportunity to help shape and expand the firm’s digital advertising practice. We’re looking for candidates with hands‑on experience managing digital ads—ideally in a political, advocacy, or issue‑based context. Experience with platforms such as Google Ads, Meta Ads, and programmatic vendors like StackAdapt is strongly preferred. Familiarity with platforms like TikTok or Snapchat is a plus. While we value a variety of backgrounds, experience in political or advocacy settings will be especially helpful for this role. The ideal candidate is proactive, detail‑oriented, and comfortable juggling multiple campaigns across different clients. They thrive in a collaborative, fast‑paced environment, communicate clearly, and take initiative to solve problems independently. Responsibilities Lead digital advertising strategy across a range of clients and issue areas, bringing insight and innovation to every campaign Manage end-to-end campaign execution, including launch coordination, installing pixels and tracking tags, daily optimization, budget oversight, and performance tracking for awareness, engagement, marketing, and persuasion campaigns Develop comprehensive media plans, offering expert guidance on ad placements, targeting tactics, and platform recommendations Advise internal creative teams on best practices for asset development by platform, and coordinate the delivery of ad creative Upload and QA ad creative, ensuring flawless functionality and compliance with platform specifications Maintain and improve QA protocols for all ad placements and creative versions Set up cross-platform performance tracking dashboards in Looker Studio (using Supermetrics), enabling clear visibility into campaign outcomes Analyze and report on campaign performance, offering strategic insights and recommendations to improve effectiveness Troubleshoot technical issues, including pixel tracking issues, delivery discrepancies, and underperformance, across platforms and vendors Collaborate with ad tech and placement partners, managing vendor relationships and ensuring smooth implementation Project manage content sponsorships, direct buys, and complex or emerging ad types Partner with account teams and the finance department to track and reconcile ad spend, and address invoicing questions or adjustments Support client engagement, providing updates on campaign performance, timelines, budgets, and deliverables in meetings, calls, and emails Mentor and guide junior staff, reviewing work and supporting professional growth Identify opportunities to improve workflows and tools that increase the efficiency and impact of RALLY’s advertising operations Stay ahead of industry trends, sharing knowledge and applying relevant insights to strengthen our digital advertising services Contribute to new business efforts, helping to shape proposals and participate in pitch meetings Qualifications 5‑7 years of hands‑on experience running paid campaigns across social platforms such as Facebook, YouTube, and Instagram—focused on awareness, engagement, marketing, and persuasion goals Strong grasp of advertising fundamentals, including campaign strategy, audience targeting, A/B testing, and optimizing for return on ad spend (ROAS) Proficiency with campaign planning tools such as Google Keyword Planner, Google Trends, and platforms like Resonate or GWI Expertise in data analysis and reporting, including experience using Supermetrics, Google Looker Studio, and Google Analytics to create clear, actionable campaign reports Exceptional analytical and writing skills, with the ability to interpret results, present findings clearly, and recommend next steps Excellent verbal communication and interpersonal skills, with a collaborative, client‑focused approach Strong organizational and time‑management skills, with the ability to manage multiple projects and meet tight deadlines Creative problem‑solving mindset, with the ability to assess challenges, evaluate solutions, and make sound decisions with a proactive, solutions‑oriented approach to work Client‑facing experience and comfort presenting work and recommendations in meetings, calls, and reports Demonstrated ability to lead and collaborate, including mentoring junior staff and stepping into leadership when needed Curious, emotionally intelligent, and grounded in humor, with the ability to stay flexible and adaptable in a fast‑paced environment Benefits And Perks At RALLY, we believe a business is only as strong as its people. That’s why we offer a robust benefits package and thoughtful perks that support your wellbeing, fuel your growth, and reflect the culture we’re building together. We Believe Changing The World Should Come With a Healthy Paycheck, Time To Recharge, And Space To Grow. Here’s What We Offer Competitive salary Flexible time off policy Two months each year of remote work flexibility (July and December) Twelve paid holidays, including Juneteenth and Indigenous Peoples’ Day One week of paid time off between Christmas and New Year’s Day One-month paid sabbatical after seven years at RALLY 401(k) plan Generous health, dental, and vision benefits Transportation and technology stipends RALLY is a hybrid workplace. Team members are expected to work on-site two days per week to foster collaboration and connection, with flexibility on other days. The salary range for this position is $71,000–$90,000, with opportunities for growth and advancement based on performance and contributions to the team’s success. #J-18808-Ljbffr

In Summary: RALLY is seeking a Digital Advertising Specialist to lead the development, execution, and optimization of digital advertising campaigns across social, search, and programmatic platforms . The Digital Ads Specialist will handle tag management, reporting and analytics, creative troubleshooting, and vendor and partner coordination . The ideal candidate is proactive, detail‑oriented, and comfortable juggling multiple campaigns across different clients . En Español:

¿Estás dispuesto a hacer el mejor trabajo de tu vida? buscamos estrategas, creadores y comunicadores listos para hacer algunas tareas pesadas personas que no tienen miedo a romper vidrio y que prosperan en la colaboración. Aquellos que traen convicción pero todavía pueden ver ambos lados de una moneda. Porque así es como se hace un progreso real. Únete a nosotros. Who We Are RALLY es una agencia de comunicación defensora. Y en nuestro núcleo, somos abogados. Ya sea que sirvamos como la agencia de registro para las comunicaciones cotidianas, elevar perfiles de líderes o guiar a organizaciones a través de una crisis, somos co-pilotos a lo largo y ancho. Combinando nuestra pasión como defensores con investigación, conocimientos culturales, estrategia y comunicación multicanal, cambiamos la forma en que las personas piensan y actúan alrededor de los mayores desafíos sociales y políticos de hoy en día. Cómo trabajamos Trabajamos junto a importantes fundaciones, organizaciones de defensa, filántropos y empresas alineadas con misiones para influir en políticas, cambiar la opinión pública y la conversación. Nuestro equipo ayuda: Crear estrategias para avanzar temas Diseñar y lanzar campañas de comunicación que resuenan Construir e ejecutar esfuerzos digitales poderosos que impulsan identidades, acciones y contenidos que atraen conexión mental sobre los hechos más difíciles de nuestras campanas de búsqueda. Hoy en día, sólo hacemos un trabajo creativo mediante el diseño de redes sociales, así como se convierte a nuestros equipos de publicidad digital. Este papel será responsable de construir planes de medios, supervisar las compras publicitarias, gestionar el rendimiento y guiar la implementación diaria en una variedad de cuentas de clientes. El Especialista en Anuncios Digitales también se encargará del manejo de etiquetas, informes y análisis, resolución creativa de problemas y coordinación de proveedores y socios. Esta posición es parte del creciente equipo digital de RALLY y colaborará estrechamente con clientes potenciales, diseñadores y estrategas para entregar campañas de alto impacto. Se desarrollan en un entorno colaborativo, de ritmo rápido, se comunican con claridad y toman iniciativas para resolver problemas de forma independiente. Responsabilidades Lidera la estrategia de publicidad digital a través de una variedad de clientes y áreas temáticas, aportando información e innovación a cada campaña Gestionar la ejecución de campañas de extremo a extremo, incluida la coordinación del lanzamiento, la instalación de píxeles y etiquetas de seguimiento, optimización diaria, supervisión presupuestaria y seguimiento del rendimiento para concientización, compromiso, marketing y estrategias de persuasión Mantenerse al día Desarrollar planes multimedia completos, ofrecer orientación experta sobre las ubicaciones publicitarias, tácticas de ciblaje y recomendaciones de plataformas Asesorar a los equipos internos de Instagram sobre las mejores prácticas para el desarrollo de activos por medio de la plataforma publicitaria Y coordinar la entrega de conocimientos creativos Uploading y QA, garantizar la funcionalidad y cumplimiento sin interrupciones de las plataformas Aumentar los esfuerzos profesionales Concentrarse en posicionamientos personales y programas de atención a nivel de mercadotecnología que ofrecen soluciones técnicas de implementación o mejorar las oportunidades de trabajo dentro de las nuevas tecnologías, ayudar a los socios sociales a abordar las cuestiones relacionadas con la participación y la gestión de anunciante mediante la aplicación de proyectos, así como gestionar las relaciones públicas y las redes sociales (compatibilidad y la promoción), hacer frente a las necesidades de sus propias empresas, evaluar las capacidades y las políticas de negocio, aumentar la eficiencia y mejorar las competencias de las actividades comerciales, identificar las aplicaciones financieras y mejorar la eficacia de las propuestas de los contenidos de las empresas, implementar estrategiones de servicios de ventas, crear y mejorar los recursos propios medios de intercambio de comunicación electrónicas, administrativas y la creación de negocios, mantener cuantiaciones y la capacidad de contactos, etc. Por eso ofrecemos un sólido paquete de beneficios y ventajas pensadas que apoyan su bienestar, alimentan su crecimiento y reflejan la cultura que estamos construyendo juntos. Creemos que Cambiar el mundo debe venir con una paga saludable, tiempo para recargarse y espacio para crecer. Aquí está lo que ofrecemos salario competitivo Política de flexibilidad del trabajo remoto Dos meses cada año (julio y diciembre) Doce días de vacaciones pagados, incluido el Día de los Pueblos Indígenas Una semana de descanso remunerado entre Navidad y Año Nuevo Un mes sabático pagado después de siete años en RALLY 401k) plan Salud generosa, beneficios dentales y beneficios de transporte y tecnologías estipendios RALLy es un lugar de trabajo híbrido. Se espera que los miembros del equipo trabajen en el sitio dos días por semana para fomentar la flexibilidad de colaboración y conexión.